Notice Information
Notice Title
Creative Marketing
Notice Description
Strategic and Creative Services, Account and Project Management and Production Services for MTR First South Western Trains Limited.
Lot Information
Strategic and Creative Services and Account and Project Management
Strategic services: Develop consumer and competitor insight working with SWR and its other agency partners as agreed. Develop strategic territories, channel strategies and messaging hierarchies to support the development of brand, base, tactical, reactive, PR and social campaigns as agreed with SWR. Develop creative briefs and oversee creative development from a strategic perspective, as agreed with SWR. Attend creative reviews and client creative presentations, to ensure all agency work meets with the agreed brief and objectives. Develop research proposals and oversee research initiatives as required and agreed with SWR. Develop and deliver proposals for campaign measurement and evaluation as agreed with SWR. Creative services: Development and delivery of fully integrated campaigns across SWR communications (including, but not limited to ATL and BTL campaigns, PR Campaigns, Social Media Campaigns, Brand campaigns, Tactical / Reactive campaigns), as defined by the client brief and an agreed scope of work and cost estimate. To develop creative campaigns from initial high-level territories through to final client agreed concept development across a range of through the line channels (as defined and agreed with SWR), prior to going into production. To ensure creative consistency through the application and development of SWR's brand guidelines. To oversee and sign-off the pre- and post-production process including all design, copy, imagery, AV content and build to an agreed media plan (as agreed with SWR in writing), ensuring all aspects of a campaign meet with the agreed objectives and signed-off concept. On the SWR's request, act as creative lead where other external agencies are producing deliverables for the Client. The Agency will work collaboratively with all external agencies as appointed by the Client to ensure optimum output and synergy through the line. Account and project management: To update SWR weekly on the progress of all projects, plus quarterly review meetings to discuss performance and financial housekeeping. To secure all necessary sign-offs and approvals from authorised personnel as required during the campaign development process. Manage the budget and update SWR as frequently as required (and at least weekly) to ensure that the projects are delivered within the agreed budgets as defined in the scope of work for each. Ensure that all projects are proceeding in accordance with the agreed timetable, and promptly communicate to SWR any delay or potential delay to the Client Ensure that all projects are proceeding in accordance with the agreed scope of work and / or contract, and promptly communicate any proposed deviations from the services listed, or in a separate scope of work, provided that any deviations may only be made once agreed by SWR in writing. Notify in advance if a project will require additional fees, and provide to SWR a breakdown of the time needed - outlining the hours assigned to each member of the Suppliers personnel so that SWR can review and agree in writing how to proceed before any additional services can commence.
Production ServicesTo develop finished campaign assets to an agreed specification as agreed with SWR To source, oversee and manage suitable 3rd party suppliers and external agencies to produce assets as agreed with SWR, securing the necessary usage rights To oversee the pre-production, production and post-production process to an agreed scope of work ensuring work is delivered on time and on budget to media owners as defined in the scope of work for each project, and any associated client approved media plans.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-02914d
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/002534-2021
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Negotiated procedure with prior call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £1,950,000 £1M-£10M
- Lots Value
- £1,950,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 8 Feb 20215 years ago
- Submission Deadline
- 10 Mar 2021Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FIRST MTR SOUTH WESTERN TRAINS LIMITED
- Contact Name
- Rachel Crockford
- Contact Email
- frh-procurement.indirects@firstgroup.com
- Contact Phone
- +44 7583102659
Buyer Location
- Locality
- LONDON
- Postcode
- NW1 5DH
- Post Town
- North West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- Westminster
- Electoral Ward
- Hyde Park
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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