Notice Information
Notice Title
WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE
Notice Description
West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): * Naming rights to the scheme (eg "Sponsor's Name Bikes" or similar, to be agreed) * Creation of composite official scheme logo, incorporating the sponsor's name/logo * Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket * Sponsor's branding on signage at docking stations * Sponsor's branding on bike redistribution vehicles * Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753
Lot Information
Lot 1
West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): * Naming rights to the scheme (eg "Sponsor's Name Bikes" or similar, to be agreed) * Creation of composite official scheme logo, incorporating the sponsor's name/logo * Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket * Sponsor's branding on signage at docking stations * Sponsor's branding on bike redistribution vehicles * Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-02f461
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/027892-2021
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £2,100,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 5 Nov 20214 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- 31 Jan 2022Expired
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WEST MIDLANDS COMBINED AUTHORITY
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- BIRMINGHAM
- Postcode
- B19 3SD
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG31 Birmingham
- Delivery Location
- TLG West Midlands (England)
-
- Local Authority
- Birmingham
- Electoral Ward
- Newtown
- Westminster Constituency
- Birmingham Ladywood
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-02f461-2021-11-05T22:44:03Z",
"date": "2021-11-05T22:44:03Z",
"ocid": "ocds-h6vhtk-02f461",
"initiationType": "tender",
"tender": {
"id": "ocds-h6vhtk-02f461",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE",
"status": "planned",
"classification": {
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
},
"mainProcurementCategory": "services",
"description": "West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): * Naming rights to the scheme (eg \"Sponsor's Name Bikes\" or similar, to be agreed) * Creation of composite official scheme logo, incorporating the sponsor's name/logo * Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket * Sponsor's branding on signage at docking stations * Sponsor's branding on bike redistribution vehicles * Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753",
"value": {
"amount": 2100000,
"currency": "GBP"
},
"lots": [
{
"id": "1",
"description": "West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): * Naming rights to the scheme (eg \"Sponsor's Name Bikes\" or similar, to be agreed) * Creation of composite official scheme logo, incorporating the sponsor's name/logo * Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket * Sponsor's branding on signage at docking stations * Sponsor's branding on bike redistribution vehicles * Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753",
"status": "planned"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79341000",
"description": "Advertising services"
},
{
"scheme": "CPV",
"id": "79341100",
"description": "Advertising consultancy services"
},
{
"scheme": "CPV",
"id": "79341200",
"description": "Advertising management services"
},
{
"scheme": "CPV",
"id": "79342000",
"description": "Marketing services"
},
{
"scheme": "CPV",
"id": "79413000",
"description": "Marketing management consultancy services"
}
],
"deliveryAddresses": [
{
"region": "UKG"
}
],
"relatedLot": "1"
}
],
"communication": {
"futureNoticeDate": "2022-01-31T00:00:00Z"
}
},
"parties": [
{
"id": "GB-FTS-2655",
"name": "West Midlands Combined Authority",
"identifier": {
"legalName": "West Midlands Combined Authority"
},
"address": {
"streetAddress": "16 Summer Lane",
"locality": "Birmingham",
"region": "UKG",
"postalCode": "B19 3SD",
"countryName": "United Kingdom"
},
"contactPoint": {
"telephone": "+44 3453036760",
"email": "Alex.Hackett@wmca.org.uk"
},
"roles": [
"buyer"
],
"details": {
"url": "http://www.wmca.org.uk",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "REGIONAL_AUTHORITY",
"description": "Regional or local authority"
},
{
"scheme": "COFOG",
"id": "01",
"description": "General public services"
}
]
}
}
],
"buyer": {
"id": "GB-FTS-2655",
"name": "West Midlands Combined Authority"
},
"language": "en"
}