Award

(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

31 Jan 2022 at 09:48

Summary of the contracting process

Newcastle University is seeking a supplier to develop a CRM platform for marketing automation, lead nurturing, and generation, under the tender titled "(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation." This procurement, classified under programming services for packaged software products, is currently in the Award stage, having begun on 31st January 2022. The awarded contract, with a value of £136,734, was signed on 18th January 2022. The location for delivery is the UK, and the process followed was a selective procurement method using a restricted procedure.

This tender presents significant opportunities for businesses specialising in marketing technology and CRM solutions. Companies that excel in software development, particularly in areas such as automation, data management, and reporting tools, are encouraged to participate. The requirements highlight the need for capabilities such as contact management, lead scoring, and GDPR compliance, making this an ideal opportunity for SMEs that can offer innovative solutions tailored to enhance marketing operations and support Newcastle University’s growth objectives both nationally and internationally.

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Notice Title

(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

Notice Description

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

Lot Information

Lot 1

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0310f0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/002646-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support


CPV Codes

48480000 - Sales, marketing and business intelligence software package

72210000 - Programming services of packaged software products

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£136,734 £100K-£500K

Notice Dates

Publication Date
31 Jan 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Jan 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Mrs Natalie Morton
Contact Email
natalie.morton@ncl.ac.uk
Contact Phone
+44 1912086396

Buyer Location

Locality
NEWCASTLE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified

Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

NEWCASTLE UNIVERSITY

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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