Media Buying Services

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03482e-2023-01-06T11:07:13Z",
    "date": "2023-01-06T11:07:13Z",
    "ocid": "ocds-h6vhtk-03482e",
    "initiationType": "tender",
    "tender": {
        "id": "2021-WMGC-0082",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Media Buying Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "OMD Group Ltd are the current media buying supplier for both the Domestic and International Cultural marketing campaigns. All media is currently agreed and purchased until March 2023, therefore it is our intention to directly award OMD Group Ltd the contract to continue the media buying services for WMGC.",
        "lots": [
            {
                "id": "1",
                "description": "We are running two tourism marketing campaigns that are currently running until March 2023. 1. A domestic marketing campaign that aims to change perceptions, and drive footfall to our region. 2. An international cultural campaign will deliver a digital marketing campaign for each our key target markets Australia, India, and Canada. The campaign will promote the regions permanent cultural assets, Birmingham 2022 Festival, and raise awareness and interest in the West Midlands as a cultural tourism destination both pre, during, and post-Games. WMGC procured the CCS Framework for Media Buying in December 2021 for both the Domestic and International Cultural Marketing Campaigns and appointed a single supplier to the framework which is valid until 21st May 2022. The framework has been retendered and our incumbent has retained the business as they are the only supplier on the Lot. The framework gives permission to directly call off where requirements are precise without opening to further competition. WMGC is satisfied that the framework route still delivers value for money based on the tendered rates which are still applicable to all contracts which be called off from this framework. Our anticipated spend for this financial year is: Year 2 = PS335,000 Domestic Year 2 = 82,000 International Total Year 2 = 417,000",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled",
                "contractPeriod": {
                    "startDate": "2023-01-07T00:00:00Z",
                    "endDate": "2023-03-31T23:59:59+01:00"
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKG3"
                    },
                    {
                        "region": "UKG3"
                    }
                ],
                "deliveryLocation": {
                    "description": "As the crows flies from B19 post code."
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "techniques": {
            "hasFrameworkAgreement": true
        },
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_TECHNICAL",
                "description": "The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons"
            }
        ],
        "procurementMethodRationale": "It is the intention of WMGC Ltd to directly award OMD Group Ltd the contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. The procurement was initially tendered in December 2021, with the framework expiring on the 21/05/22. The framework was retendered and OMD Group Ltd retained the business, they are the only supplier on the Lot 1. The market is uncontested on media buying and it is a reasonable solution decision to proceed with OMD based on conditions that there is no reasonable alternative in the market. In the case of this procurement competition is absent and only one supplier can provide the expertise to provide an integrated, end-to-end service for media buying on our existing marketing campaigns with no further competition needed or has capacity to complete on the scale required."
    },
    "awards": [
        {
            "id": "016777-2022-2021-WMGC-0082-1",
            "relatedLots": [
                "1"
            ],
            "title": "Media Buying Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-55948",
                    "name": "OMD Group Limited"
                }
            ]
        },
        {
            "id": "000355-2023-2021-WMGC-0082-1",
            "relatedLots": [
                "1"
            ],
            "title": "Media Buying Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-02078820",
                    "name": "OMD Group Limited"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-36530",
            "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
            "identifier": {
                "legalName": "WEST MIDLANDS GROWTH COMPANY LIMITED"
            },
            "address": {
                "streetAddress": "16 Summer Lane",
                "locality": "BIRMINGHAM",
                "region": "UKG31",
                "postalCode": "B19 3SD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Charlene Joseph",
                "email": "charlene.joseph@wmgrowth.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.wmgrowth.com",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-55948",
            "name": "OMD Group Limited",
            "identifier": {
                "legalName": "OMD Group Limited"
            },
            "address": {
                "streetAddress": "85 Strand",
                "locality": "London",
                "region": "UK",
                "postalCode": "WC2R 0DW",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-55949",
            "name": "Commercial Working Group",
            "identifier": {
                "legalName": "Commercial Working Group"
            },
            "address": {
                "locality": "Birmingham",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-COH-01631329",
            "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
            "identifier": {
                "legalName": "WEST MIDLANDS GROWTH COMPANY LIMITED",
                "id": "01631329",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "11th Floor,Colmore Building, 20 Colmore Circus Queensway",
                "locality": "BIRMINGHAM",
                "region": "UKG31",
                "postalCode": "B46AT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Charlene Joseph",
                "telephone": "+44 7483079297",
                "email": "charlene.joseph@wmgrowth.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.wmgrowth.com"
            }
        },
        {
            "id": "GB-COH-02078820",
            "name": "OMD Group Limited",
            "identifier": {
                "legalName": "OMD Group Limited",
                "id": "02078820",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "85 Strand",
                "locality": "London",
                "region": "UKI",
                "postalCode": "WC2R 0DW",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-72200",
            "name": "Commerical Working Group",
            "identifier": {
                "legalName": "Commerical Working Group"
            },
            "address": {
                "locality": "Birmingham",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-COH-01631329",
        "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
    },
    "contracts": [
        {
            "id": "016777-2022-2021-WMGC-0082-1",
            "awardID": "016777-2022-2021-WMGC-0082-1",
            "title": "Media Buying Services",
            "status": "active",
            "value": {
                "amount": 417000,
                "currency": "GBP"
            },
            "dateSigned": "2022-05-25T00:00:00+01:00"
        },
        {
            "id": "000355-2023-2021-WMGC-0082-1",
            "awardID": "000355-2023-2021-WMGC-0082-1",
            "title": "Media Buying Services",
            "status": "active",
            "value": {
                "amount": 447000,
                "currency": "GBP"
            },
            "dateSigned": "2022-05-25T00:00:00+01:00",
            "period": {
                "startDate": "2023-01-07T00:00:00Z",
                "endDate": "2023-03-31T23:59:59+01:00"
            },
            "items": [
                {
                    "id": "1",
                    "classification": {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    "deliveryAddresses": [
                        {
                            "region": "UKG3"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "amendments": [
                {
                    "id": "1",
                    "description": "Campaign extension in all three international markets: Australia, India and Canada. This is to continue to raise awareness of our West Midlands destinations and culture across these markets. Duration: 3 months (January - March 2023)",
                    "rationale": "Need for additional works, services or supplies by the original contractor/concessionaire: The International campaign was due to end December 2022, but due to WMGC unable to go on planned trade missions to India and Australia, we have decided to utilise the unspent funds into extending the campaign from January 2023 to March 2023 to continue to raise awareness. The needs for additional works is imperative in order for the campaign to be a complete success, a change in contractor at the last hurdle would result in more accrued costs."
                }
            ]
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}