Award

Representation for AHDB in the Netherlands principally covering Beef and Lamb markets

AHDB

This public procurement record has 2 releases in its history.

Award

17 Mar 2023 at 12:47

Tender

23 Nov 2022 at 08:29

Summary of the contracting process

The AHDB Exports organisation has awarded a contract for Representation in the Netherlands, focusing on the Beef and Lamb markets. The contract aims to develop Dutch/Belgium and Scandinavian markets for British lamb and beef through a Dutch/English speaking representative. The successful representative will drive sales, liaise with AHDB Exports, identify priority markets, and implement local strategies. The contract starts on 1st April 2023 for one year, with the possibility of two 1-year extensions. The total value is estimated at 84,000 EUROS per annum.

This tender by AHDB Exports presents an opportunity for Dutch-speaking representatives based in the Netherlands to grow businesses by promoting British lamb and beef in the local markets. Companies with expertise in driving sales, developing market strategies, and fostering relationships within the food industry are well-suited to compete in this tender. The procurement process is currently in the award stage, with the contract already active and awarded to Green Seed The Netherlands B.V.

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Notice Title

Representation for AHDB in the Netherlands principally covering Beef and Lamb markets

Notice Description

AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets. It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands. The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each. Value is estimated 84,000 EUROS per annum, approx PS75 POUNDS STERLING

Lot Information

Lot 1

The Contract will be awarded to Provider who will deliver some or all of the following services: * Driving value and volume sales in the Netherlands * Liaise closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights. * Identify and develop priority markets for British lamb and beef. * Effectively maintain and build new relationships with relevant contracts in the selected markets. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef. * Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty. * Act as a brand ambassador for British produce. * Liaise with central AHDB staff in areas such as media, PR, digital.

Renewal: The initial contract is for 1 year with options to extend for 2 periods of 12 months each

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03877a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007830-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

98 - Other community, social and personal services


CPV Codes

98112000 - Services furnished by professional organisations

Notice Value(s)

Tender Value
£225,000 £100K-£500K
Lots Value
£225,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£225,000 £100K-£500K

Notice Dates

Publication Date
17 Mar 20232 years ago
Submission Deadline
12 Jan 2023Expired
Future Notice Date
Not specified
Award Date
22 Feb 20233 years ago
Contract Period
31 Mar 2023 - 31 Mar 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
+44 2476478600

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2LZ
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

GREEN SEED THE NETHERLANDS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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