Award

Visit Britain USA Co-op Campaign

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

06 Mar 2023 at 11:31

Award Notice
Summary of the contracting process

The West Midlands Growth Company Limited has completed the tender process for the "Visit Britain USA Co-op Campaign" procurement opportunity in the services industry. This campaign aims to collaborate with VisitBritain to launch a marketing program targeting the USA market, with planned launch in March 2023. The campaign offers businesses the chance to participate in a co-op marketing effort with VisitBritain and WMGC after VisitBritain's initial phase, focusing on generating awareness and encouraging travel to the West Midlands. The procurement method was a limited award procedure without prior publication of a call for competition, with MMGY Global being the sole provider for the campaign.

This tender presents an opportunity for businesses in the marketing and advertising sectors looking to expand their reach in the USA market. Companies with expertise in direct marketing services and experience in collaborating on large-scale international campaigns would be well-suited to compete for this contract. The strategic focus of the campaign on highlighting regional products and destinations creates an opening for businesses to showcase their capabilities to an engaged audience, potentially leading to business growth through increased brand visibility and market exposure.

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Notice Information

Notice Title

Visit Britain USA Co-op Campaign

Notice Description

VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a PS250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a PS250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (PS38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.

Lot Information

Lot 1

VisitBritain are working with marketing agency and media buyers MMGY Global as the sole provider for this campaign. An opportunity to be part of VisitBritain's multi-million pound US international campaign (the wider halo campaign is PS3M plus) We will showcase our regional products / experiences / destinations to an audience who are engaged with Britain and convert that sale. We will capitalise on the initial investment of a PS250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit Britain and the West Midlands amongst travel intenders. 1. Distribution of ad assets & campaign management 2. Digital activity using the following channels: a. Prospecting using a Lightbox Unit b. Retargeting Activity using Display Ads 3. Management of all campaign engager web data 4. Ad serving, tracking and optimising campaign performance based on click-through and interaction

Procurement Information

MMGY Global are the sole providers of this campaign, due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03ae4a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006415-2023
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342100 - Direct marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£38,168 Under £100K

Notice Dates

Publication Date
6 Mar 20232 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
22 Feb 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Charlene Joseph
Contact Email
charlene.joseph@wmgrowth.com
Contact Phone
+44 7483079297

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLI6 Outer London - South
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

MMGY GLOBAL

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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