Award

Provision of Creative Marketing Services For GWR

FIRST GREATER WESTERN LIMITED

This public procurement record has 2 releases in its history.

Award

18 Apr 2024 at 09:06

Tender

01 Aug 2023 at 16:13

Summary of the contracting process

The buying organization, First Greater Western Limited, is looking to re-evaluate its agency relationships and seeks to appoint a single contractor for the provision of Brand and Regional/Tactical creative marketing services. This tender falls under the services main procurement category and follows a selective procurement method. The tender, titled "Provision of Creative Marketing Services For GWR," is at the planning stage and the contract period is set to start on April 1, 2024, and end on June 21, 2025.

This opportunity presents businesses in the advertising and marketing services industry a chance to become the lead creative and strategic agency partner for a renowned train operating company that is aiming for growth and brand leadership. Companies well-versed in strategic creative marketing and regional/tactical marketing would be well-suited to compete. The buyer, First Greater Western Limited, based in Swindon, UK, is seeking innovative solutions to drive revenue, recovery, and brand fame in the rail sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Provision of Creative Marketing Services For GWR

Notice Description

the provision of Brand and Regional/Tactical creative marketing services.

Lot Information

Lot 1

the provision of Brand and Regional/Tactical creative marketing services.

Options: +1+1+1 year extension periods

Renewal: Possible extension periods (+1+1+1 yr)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03ec30
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012615-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
£1,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Apr 20241 years ago
Submission Deadline
31 Aug 2023Expired
Future Notice Date
Not specified
Award Date
18 Apr 20241 years ago
Contract Period
31 Mar 2024 - 21 Jun 2025 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Unsuccessful
Lots Status
Cancelled
Awards Status
Unsuccessful
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
FIRST GREATER WESTERN LIMITED
Contact Name
Rosalind Carter
Contact Email
rosalind.carter@gwr.com
Contact Phone
+44 7970308429

Buyer Location

Locality
SWINDON
Postcode
SN1 1HL
Post Town
Swindon
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
TLK South West (England)

Local Authority
Swindon
Electoral Ward
Central
Westminster Constituency
Swindon South

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03ec30-2024-04-18T10:06:33+01:00",
    "date": "2024-04-18T10:06:33+01:00",
    "ocid": "ocds-h6vhtk-03ec30",
    "initiationType": "tender",
    "tender": {
        "id": "2023/S 000-022381",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Provision of Creative Marketing Services For GWR",
        "status": "unsuccessful",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "the provision of Brand and Regional/Tactical creative marketing services.",
        "value": {
            "amount": 1000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "the provision of Brand and Regional/Tactical creative marketing services.",
                "value": {
                    "amount": 1000000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "startDate": "2024-04-01T00:00:00+01:00",
                    "endDate": "2025-06-21T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Possible extension periods (+1+1+1 yr)"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "options": {
                    "description": "+1+1+1 year extension periods"
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA01",
                        "description": "For broadcast advertising"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA02",
                        "description": "For advertising on radio"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA03",
                        "description": "For advertising on television"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA04",
                        "description": "For advertising on the Internet"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA05",
                        "description": "For advertising in cinemas"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA06",
                        "description": "For advertising in newspapers"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA07",
                        "description": "For advertising in magazines"
                    },
                    {
                        "scheme": "CPVS",
                        "id": "79340000-QA08",
                        "description": "For advertising on posters"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKK"
                    },
                    {
                        "region": "UKK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://procurement.gwr.com/",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "tenderPeriod": {
            "endDate": "2023-08-31"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false
    },
    "parties": [
        {
            "id": "GB-COH-0511733",
            "name": "FIRST GREATER WESTERN LIMITED",
            "identifier": {
                "legalName": "FIRST GREATER WESTERN LIMITED",
                "id": "0511733",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Milford House,1 Milford Street",
                "locality": "SWINDON",
                "region": "UKK14",
                "postalCode": "SN11HL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Rosalind Carter",
                "telephone": "+44 7970308429",
                "email": "rosalind.carter@gwr.com",
                "url": "https://procurement.gwr.com/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://gwr.com/",
                "buyerProfile": "https://procurement.gwr.com/",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-1796",
            "name": "First Greater Western Limited",
            "identifier": {
                "legalName": "First Greater Western Limited"
            },
            "address": {
                "locality": "Swindon",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-COH-05113733",
            "name": "FIRST GREATER WESTERN LIMITED",
            "identifier": {
                "legalName": "FIRST GREATER WESTERN LIMITED",
                "id": "05113733",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Milford House,1 Milford Street",
                "locality": "SWINDON",
                "region": "UKK14",
                "postalCode": "SN11HL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Rosalind Carter",
                "telephone": "+44 7970308429",
                "email": "rosalind.carter@gwr.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://procurement.gwr.com/tenders",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-05113733",
        "name": "FIRST GREATER WESTERN LIMITED"
    },
    "language": "en",
    "awards": [
        {
            "id": "012615-2024-1",
            "relatedLots": [
                "1"
            ],
            "status": "unsuccessful",
            "statusDetails": "unsuccessful"
        }
    ]
}