Media Buying Services

{
    "tag": [
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    ],
    "id": "ocds-h6vhtk-041d52-2024-03-14T08:24:46Z",
    "date": "2024-03-14T08:24:46Z",
    "ocid": "ocds-h6vhtk-041d52",
    "initiationType": "tender",
    "tender": {
        "id": "PFB042LTU",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Media Buying Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers.",
        "value": {
            "amount": 2875000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefor to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity: - Drive awareness - Make audiences aware of Leeds Trinity University - Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer - Drive conversion - Make audiences select Leeds Trinity University as their 1st choice - Drive advocacy - Make audiences be brand ambassadors of Leeds Trinity University",
                "value": {
                    "amount": 2875000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1800
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Tenders for a superseding arrangement will likely be invited 6 months before the expiry of this agreement."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "1. The agreement will be effective immediately upon award. 2. The agreement will be subject to annual review and will be renewed subject to satisfactory performance and continual demand. 3. The intended duration of the agreement is five years. 4. Following the initial term, the university reserves the right to further extend the agreement by 2 periods of 12 months, subject to supplier performance and continued demand."
                },
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "90%"
                        },
                        {
                            "type": "price",
                            "description": "10%"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKE4"
                    },
                    {
                        "region": "UKE42"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://neupc.delta-esourcing.com/",
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2024-01-05T17:00:00Z"
        },
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                "en"
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                "durationInDays": 90
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        "awardPeriod": {
            "startDate": "2024-01-05T17:01:00Z"
        },
        "bidOpening": {
            "date": "2024-01-05T17:01:00Z"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
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    },
    "parties": [
        {
            "id": "GB-COH-6305220",
            "name": "LEEDS TRINITY UNIVERSITY",
            "identifier": {
                "legalName": "LEEDS TRINITY UNIVERSITY",
                "id": "6305220",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Brownberrie Lane,Horsforth",
                "locality": "LEEDS",
                "region": "UKE42",
                "postalCode": "LS185HD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Lyndsay Glasper",
                "telephone": "+44 1132837100",
                "email": "l.glasper@leedstrinity.ac.uk",
                "url": "https://neupc.delta-esourcing.com/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.leedstrinity.ac.uk/",
                "buyerProfile": "https://neupc.delta-esourcing.com/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
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                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
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                ]
            }
        },
        {
            "id": "GB-FTS-31053",
            "name": "Leeds Trinity University",
            "identifier": {
                "legalName": "Leeds Trinity University"
            },
            "address": {
                "locality": "Leeds",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "l.glasper@leedstrinity.ac.uk"
            },
            "roles": [
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        },
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            "name": "Net Natives Limited",
            "identifier": {
                "legalName": "Net Natives Limited",
                "id": "12357553",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "21 Dyke Road",
                "locality": "Brighton",
                "region": "UKJ21",
                "postalCode": "BN1 3FE",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
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        }
    ],
    "buyer": {
        "id": "GB-COH-6305220",
        "name": "LEEDS TRINITY UNIVERSITY"
    },
    "language": "en",
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        {
            "id": "008106-2024-PFB042LTU-1",
            "relatedLots": [
                "1"
            ],
            "title": "Media Buying Services",
            "status": "active",
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                {
                    "id": "GB-COH-12357553",
                    "name": "Net Natives Limited"
                }
            ]
        }
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            "awardID": "008106-2024-PFB042LTU-1",
            "title": "Media Buying Services",
            "status": "active",
            "value": {
                "amount": 2875000,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-11T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "2",
                "measure": "electronicBids",
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                "value": 5
            }
        ]
    }
}