Notice Information
Notice Title
2023-671 AHDB In-Market representative for the Gulf Corporation Council (GCC) (covering Dairy products)
Notice Description
AHDB intend to procure a Contract to a successful Supplier for the provision of an AHDB In-Market representative for the GCC (covering Dairy products). The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided.<br/>Estimated annual contract value is PS100k<br/>The Contract is expected to commence on 5th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required), with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. <br/>The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Lot Information
Lot 1
AHDB intend to procure a Contract to a successful Supplier for the provision of an AHDB In-Market representative for the GCC (covering Dairy products). The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided.
The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales in the Middle East.
The successful representative will be expected to:
* Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights
* Identify and develop priority markets Saudi Arabia, Kuwait, Qatar
* To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to.
* Effectively maintain and build new relationships with relevant contacts in the GCC . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
* Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
* Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
* Support in-market exhibition activity.
* Liaise with AHDB staff in areas such as media, PR, digital. Additional information: The successful representative will be required to cover market development work in the dairy sector in the Middle East. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage as well as some of the key markets in the region. The Contract is expected to commence on 5th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required), with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-044b04
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/009108-2024
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £333,333 £100K-£500K
- Lots Value
- £333,333 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 21 Mar 20241 years ago
- Submission Deadline
- 22 Apr 2024Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 4 Jun 2024 - 4 Jun 2028 4-5 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AHDB (DEFRA NETWORK ETENDERING PORTAL)
- Contact Name
- Sarah Waters
- Contact Email
- procurement@ahdb.org.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- COVENTRY
- Postcode
- CV3 4SU
- Post Town
- Coventry
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG1 Herefordshire, Worcestershire and Warwickshire
- Small Region (ITL 3)
- TLG13 Warwickshire CC
- Delivery Location
- Not specified
-
- Local Authority
- Warwick
- Electoral Ward
- Cubbington & Leek Wootton
- Westminster Constituency
- Kenilworth and Southam
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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