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Through the line Creative

Transport for London

This public procurement record has 2 releases in its history.

Award

23 Jan 2026 at 09:29

Award Notice
Tender

03 May 2024 at 11:54

Tender Notice
Summary of the contracting process

Transport for London (TfL) has concluded the "Through the Line Creative" procurement process, awarding a contract worth £50 million to VCCP GROUP LLP. This contract, under the industry category of Transport Services (excluding waste transport), focuses on creative and production, advertising, and marketing services designed to build TfL’s reputation, generate revenue, and instigate behaviour change. The procurement followed a competitive procedure with negotiation, and the contract was signed on 12th December 2025. The scope of work encompasses integrated marketing campaigns supporting TfL’s business objectives. The initial contract period of two years commenced on 1st June 2025 with an option for extensions up to three additional years, at TfL's discretion. The services will be delivered primarily in the UKI region with Neil McKenzie as the contact point.

This procurement presents substantial opportunities for businesses specializing in creative, advertising, and marketing services. The competitive procedure indicates an opening for companies with innovative capabilities to partner with TfL in delivering targeted campaigns that align with the Mayor’s Transport Strategy. Businesses that possess experience in strategic marketing and behaviour change initiatives will find this contract highly suitable. Participating companies in similar future tenders need to have a substantial capacity for strategic thinking and an innovative approach to engaging diverse communities across London. The prequalification and submission processes primarily take place through TfL’s SAP Ariba system, allowing for electronic submission and access to procurement documents post-registration.

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Notice Information

Notice Title

Through the line Creative

Notice Description

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.

Lot Information

Lot 1

TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Options: Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Renewal: This contract will be re-tendered prior to contract expiry.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04572b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006028-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

60 - Transport services (excl. Waste transport)

CPV Codes

60000000 - Transport services (excl. Waste transport)

Notice Value(s)

Tender Value
£50,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£50,000,000 £10M-£100M

Notice Dates

Publication Date
23 Jan 20268 months ago
Submission Deadline
10 May 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for London
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

VCCP GROUP LLP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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