Through the line Creative

{
    "tag": [
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    "id": "ocds-h6vhtk-04572b-2026-01-23T09:29:30Z",
    "date": "2026-01-23T09:29:30Z",
    "ocid": "ocds-h6vhtk-04572b",
    "description": "To be able to participate in the tender, suppliers must be registered on TfL's SAP Aribasystem. To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw. Any additional information can be obtained from the above mentioned email address. Economic operators need to complete and submit a response to the relevant procurement documents by the deadline date set out in these documents. To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk. Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba. You must provide: - your single point of contact first name and surname - your email address - your position in the organisation - your organisation name",
    "initiationType": "tender",
    "tender": {
        "id": "WS1581481598",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Through the line Creative",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "60000000",
            "description": "Transport services (excl. Waste transport)"
        },
        "mainProcurementCategory": "services",
        "description": "Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.",
        "value": {
            "amount": 50000000,
            "currency": "GBP"
        },
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                "contractPeriod": {
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                "hasRenewal": true,
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                    "minimumCandidates": 5,
                    "maximumCandidates": 15
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                "status": "cancelled",
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                            "name": "Technical & Pitch",
                            "type": "quality",
                            "description": "60"
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                    },
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                        "region": "UKI"
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                "relatedLot": "1"
            }
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        "participationFees": [
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        "submissionMethod": [
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        "submissionMethodDetails": "https://service.ariba.com/Supplier.aw",
        "selectionCriteria": {
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        "procurementMethod": "selective",
        "procurementMethodDetails": "Competitive procedure with negotiation",
        "tenderPeriod": {
            "endDate": "2024-05-10T12:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2024-06-03T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
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            "bidValidityPeriod": {
                "durationInDays": 360
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        "hasRecurrence": true
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    "parties": [
        {
            "id": "GB-COH-Transport for London",
            "name": "Transport for London",
            "identifier": {
                "legalName": "Transport for London",
                "id": "Transport for London",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "5 ENDEAVOUR SQUARE",
                "locality": "LONDON",
                "region": "UK",
                "postalCode": "E201JN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Neil Mckenzie",
                "email": "NeilMckenzie@tfl.gov.uk",
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        {
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                "locality": "London",
                "region": "UKI41",
                "postalCode": "E201JN",
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            },
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            "name": "VCCP GROUP LLP",
            "identifier": {
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                "id": "OC370529",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "66 Berners Street",
                "locality": "London",
                "region": "UKI",
                "postalCode": "W1T 3NL",
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    "buyer": {
        "id": "GB-FTS-17506",
        "name": "Transport for London"
    },
    "language": "en",
    "awards": [
        {
            "id": "006028-2026-CW85057 (TfL 96814)-1",
            "relatedLots": [
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            ],
            "title": "Through-the-line Creative Contract",
            "status": "active",
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            "title": "Through-the-line Creative Contract",
            "status": "active",
            "value": {
                "amount": 50000000,
                "currency": "GBP"
            },
            "dateSigned": "2025-12-12T00:00:00Z"
        }
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}