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Digital Advertising for Newham Street Furniture

London Borough of Newham

This public procurement record has 3 releases in its history.

TenderUpdate

01 Dec 2025 at 10:39

Tender Notice
Award

28 Nov 2025 at 12:24

Award Notice
Tender

20 Jun 2024 at 18:18

Tender Notice
Summary of the contracting process

The London Borough of Newham, a regional authority, has concluded a procurement process for a concession contract aimed at the provision of digital advertising services for street furniture. This procurement falls under the advertising services industry (CPV code 79341000) and was advanced to the award stage, with Bauer Media Outdoor Limited UK chosen as the supplier. The project's scope includes transforming 28 CIP paper units and 4 columns to digital advertising units, in a contract that is cost-neutral to the council and includes a revenue-sharing element with the supplier. The contract, signed on 16th December 2024, spans seven years with potential for a three-year extension, covering services in the region UKI41.

This tender presents a significant business opportunity, particularly for companies involved in digital advertising, as it enables participation in a revenue-sharing model with a local governmental body. It is especially suitable for large-scale businesses with existing capabilities in digital signage and advertising networks, given the contract's demands and scope. The competitive element was emphasized through an award procedure that required prior publication, ensuring transparency and fair opportunity for interested enterprises to engage in a potentially lucrative municipal project.

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Notice Information

Notice Title

Digital Advertising for Newham Street Furniture

Notice Description

Concession contract for the provision of Digital Advertising for Newham Street Furniture. The scope of the contract will be to move 28 CIP paper units and 4 Columns to Digital Advertising units.

Lot Information

Lot 1

The London Borough of Newham sought tenders for the provision of Digital Advertising Service for the Council Street Furniture. This will be delivered through a concession contract and will be cost neutral to the Council. The contract will include a revenue share between the Council and the successful supplier.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0471a7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078385-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Award procedure with prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Dec 20258 months ago
Submission Deadline
29 Jul 2024Expired
Future Notice Date
Not specified
Award Date
16 Dec 20241 years ago
Contract Period
23 Dec 2024 - 22 Dec 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
London Borough of Newham
Additional Buyers

LONDON BOROUGH OF NEWHAM

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E16 2QU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI41 Hackney and Newham
Local Authority
Newham
Electoral Ward
Royal Albert
Westminster Constituency
West Ham and Beckton

Supplier Information

Number of Suppliers
1
Supplier Name

Bauer Media Outdoor Limited UK

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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