Tender

MCA Marketing & Communications Framework

THE WEST OF ENGLAND COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Tender

31 Jul 2024 at 08:09

Summary of the contracting process

The West of England Combined Authority has initiated the tender process for the "MCA Marketing & Communications Framework" under the industry category of advertising and marketing services. This framework contract, valued at £4,000,000, aims to procure a range of services from various suppliers to support public consultations and engagements primarily in infrastructure and the environment sectors. The procurement method is an open procedure, and the tender period ends on 1st August 2024. The contract will cover seven lots, including design agencies, marketing campaigns, media planning and buying, consultation and communications, PR, event management, and photography, with the award period starting immediately on 1st August 2024. The framework agreement allows a maximum of 42 participants and covers services to be delivered across the UK.

This tender presents significant business growth opportunities for companies specialising in marketing and communications services. Companies with expertise in areas such as design, marketing strategies, media buying, public relations, event management, and professional photography will find this framework particularly beneficial. By participating in this framework, businesses can secure work without the need to re-advertise and re-apply for each project, thereby streamlining their operations. Firms with strong portfolios in public consultation, infrastructure, and environmental sectors are especially well-suited to compete in this tender and can benefit from the steady work flow and credibility gained from being associated with a regional authority.

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Notice Title

MCA Marketing & Communications Framework

Notice Description

Marketing and communications framework contract

Lot Information

Lot 1

The Combined Authority is aiming to procure a number of suppliers to undertake services generally expected from Communications and Consultation Agencies to support public consultations and engagements across a range of sectors, particularly infrastructure and the environment.
This framework contract will provide the freedom to award work without the need to re-advertise and re-apply the selection and award criteria for each project.


The Call-off contract will be set up to cover the following specialisms/lots:



Lot 1: Design Agencies

Design agencies can cover the following designs:

Print

Product

Digital

Branding

Graphic

Logo

Brochure

Website

Lot 2: Marketing Campaigns

Identify valuable marketing strategies

Execute and manage marketing campaigns

Monitor marketing efforts and use data to improve campaign results

Lot 3: Media, Planning and Buying

The process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analysing, comparing, planning, and working around a brand's budget

Procuring media space and time to run adverts.

Monitoring advertising performance and adjusting the strategy as needed to optimize advertising campaign performance



Lot 4: Consultation, Communications, Engagement

-Consultation is a process of dialogue that leads to a decision where the views of a community should be considered. This can take the form of public meetings, surveys or questionnaires, seminars and workshops, focus groups and user panels.



Lot 5: PR

Public Relations and Media management is the process of identifying media opportunities, briefing journalists, drafting news releases and managing media interviews.

Lot 6: Event Management

Event management is the process of managing specific external or internal events, organising venues, sourcing speakers, managing creation of assets for the event and running the day.

Lot 7: Photography

Photographic work and other related activities for promotional material etc

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-048627
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023871-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73110000 - Research services

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
£4,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jul 20241 years ago
Submission Deadline
1 Aug 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE WEST OF ENGLAND COMBINED AUTHORITY
Contact Name
Samantha Lee
Contact Email
samantha.lee@westofengland-ca.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
BRISTOL
Postcode
BS1 6AL
Post Town
Bristol
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK51 Bristol, City of
Delivery Location
Not specified

Local Authority
Bristol, City of
Electoral Ward
Central
Westminster Constituency
Bristol Central

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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