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Small Format Digital Advertising Panels

London Borough of Camden

This public procurement record has 2 releases in its history.

Award

12 Aug 2025 at 15:07

Award Notice
Tender

10 Jan 2025 at 11:59

Tender Notice
Summary of the contracting process

The London Borough of Camden recently concluded a procurement process for the management of small format digital advertising panels across the borough. Initiated as a concession contract, the tender invited suppliers to provide advertising management services within the industry category of services. Originally published with a cut-off date for tender submissions on 17th February 2025, the contract commenced on 1st September 2025. Although the initial lot was ultimately cancelled, an award was made on 16th April 2025, resulting in Bauer Media Outdoor UK Ltd being appointed as the managing supplier. The contract, valued at £4,900,000, covers a contract period extending until 2nd September 2032, situated in London (UKI31 region).

This tender presents robust opportunities for business expansion, especially for companies specialising in advertising and media services. The contract's significant value and extended duration may particularly favour large-scale businesses with the requisite experience in managing advertising infrastructure and delivering continuous services. Additionally, firms with a strong capability in environmental sustainability, risk management, and social value propositions would find contexts of competitive advantage in such tenders. Partnerships with local authorities and developments in digital advertising infrastructure can foster long-term growth and enhanced market presence.

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Notice Information

Notice Title

Small Format Digital Advertising Panels

Notice Description

The management of small format digital advertising panels across the Borough

Lot Information

Lot 1

The management of small format digital advertising panels

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04cefc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/048099-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Award procedure with prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341200 - Advertising management services

Notice Value(s)

Tender Value
£4,900,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£4,900,000 £1M-£10M

Notice Dates

Publication Date
12 Aug 20251 years ago
Submission Deadline
17 Feb 2025Expired
Future Notice Date
Not specified
Award Date
16 Apr 20251 years ago
Contract Period
1 Sep 2025 - 2 Sep 2032 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
London Borough of Camden
Additional Buyers

London Borough of Camden Council

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC1H 9JE
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
TLI31 Camden and City of London
Local Authority
Camden
Electoral Ward
King's Cross
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

Bauer Media Outdoor UK Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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