Award

Digital Advertising Services

UNIVERSITY OF KEELE

This public procurement record has 2 releases in its history.

Award

13 Aug 2025 at 14:43

Tender

20 Jan 2025 at 16:34

Summary of the contracting process

The procurement process for "Digital Advertising Services" at Keele University, conducted through a selective method under a restricted procedure, has reached its award stage. The contract, valued at £1.6 million, is categorised under advertising services and was open to businesses within various regions of the United Kingdom (including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK). Keele University, located in Staffordshire, operated as the contracting authority and engaged Education Cubed Ltd. as the successful supplier following the selection of candidates from an initial short-listing phase. Key dates included the signing of the contract on 4th August 2025, with an initial service period from 1st July 2025 to 30th September 2027, including options for extension up to 30th September 2029.

This tender represents a significant opportunity for businesses specialising in digital advertising strategies, particularly those capable of delivering strategic digital campaigns and media planning. With an emphasis on quality and effective price criteria, the procurement offers substantial growth potential for firms prepared to leverage the education sector's marketing needs. Businesses that provide comprehensive digital advertising solutions are well-positioned to benefit from this opportunity, especially those capable of integrating seamlessly with existing university infrastructures, enabling an expansive reach across the designated UK regions. The tender's structure, focused on a single service provider, ensures a coordinated service delivery, appealing to large-scale firms experienced in managing substantial contracts.

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Notice Title

Digital Advertising Services

Notice Description

Provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in section 2 of the ITT.

Lot Information

Lot 1

Provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT.

Options: Options to extend for 2 further 12 month periods

Renewal: Options to extend for two further periods of one year until 30/09/2029.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04d4d2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/048494-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£1,600,000 £1M-£10M
Lots Value
£1,600,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£1,600,000 £1M-£10M

Notice Dates

Publication Date
13 Aug 20256 months ago
Submission Deadline
20 Feb 2025Expired
Future Notice Date
Not specified
Award Date
3 Aug 20256 months ago
Contract Period
30 Jun 2025 - 30 Sep 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF KEELE
Additional Buyers

THE UNIVERSITY OF KEELE

Contact Name
Leanne Fryer
Contact Email
l.fryer@keele.ac.uk
Contact Phone
+44 1782733787

Buyer Location

Locality
STAFFORDSHIRE
Postcode
ST5 5BG
Post Town
Stoke-on-Trent
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Newcastle-under-Lyme
Electoral Ward
Keele
Westminster Constituency
Newcastle-under-Lyme

Supplier Information

Number of Suppliers
1
Supplier Name

EDUCATION CUBED

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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