Award

Customer Sentiment Tracking

ORDNANCE SURVEY LIMITED

This public procurement record has 2 releases in its history.

Award

25 Jul 2025 at 10:57

Tender

20 Feb 2025 at 13:46

Summary of the contracting process

Ordnance Survey Limited, Britain's mapping agency, recently completed the procurement process titled "Customer Sentiment Tracking," falling under the industry category of research services. This initiative, central to their strategic focus on improving customer experiences, was aimed at finding a supplier capable of providing advanced insights into the customer journey. The procurement process followed an open procedure and was covered by the GPA. The tendering stage ended on 21st March 2025, with the subsequent award of a contract valued at £625,850 to Kantar UK Limited, a large supplier based in London. The contract is set for an initial duration of three years, with potential extensions that could extend it up to five years.

This contract provides a significant business growth opportunity for firms specialising in research services, particularly those adept at innovating within customer engagement platforms. Companies equipped to handle large-scale data analytics and offer thought leadership in customer insight would be well-suited to this type of procurement. The awarded work involves leveraging survey software to capture and analyse approximately 60,000 responses annually, offering a platform for businesses to showcase their technological capabilities and strategic insights. The contractor is expected to support the Ordnance Survey with increasing customer engagement, indicating potential continuing opportunities for service enhancement and expansion.

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Notice Title

Customer Sentiment Tracking

Notice Description

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. To help drive customer experience improvements on the customer moments that matter most, OS is seeking an innovative and technologically advanced supplier capable of providing a platform that can generate actionable insights about important aspects of the customer journey/experience.OS currently have a programme of transactional and relational surveys designed to capture key customer contact points and to understand our performance against our customer commitments of Value, Ease, Reliability and Quality. OS are seeking a suppli

Lot Information

Lot 1

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. To help drive customer experience improvements on the customer moments that matter most, OS is seeking an innovative and technologically advanced supplier capable of providing a platform that can generate actionable insights about important aspects of the customer journey/experience.OS currently have a programme of transactional and relational surveys designed to capture key customer contact points and to understand our performance against our customer commitments of Value, Ease, Reliability and Quality. OS are seeking a supplier that can provide continuity of tracking for existing surveys whilst also providing 'thought leadership' to help progress and develop our programme of insight and reinvigorate interest internally about acting on customer feedback.Survey responses to website surveys and email surveys have been declining over time and so the chosen supplier should help advise on how to increase and improve customer engagement with the programme.The full functionality of survey SaaS should be accessible to 4 members of the Customer team and approx. a further 26 OS employees will need some form of access the system to support contact list integration and to view dashboards and results. The survey software should be easy to use and allow for growth in the OS programme over time. Currently, over the course of a year OS will receive approx. 60,000 responses, and website/on-page surveys will create approx. 48 million page views. A new strategy was launched for Ordnance Survey's (OS) in 2024 focused on providing better data, growing to more destinations and operating with greater effectiveness. The term of the contract will be for an initial 3 years, with an optional 2 year extension.The OS Customer Insight Team are seeking a supplier who can work in partnership with them to help the business achieve its strategy. The partnership should seek to continuously improve the insight provided to the business, by measuring new customer journey touchpoints, deeper analysis or refining the techniques used to capture or report insights.

Options: The term of the contract will be for 3 years, with an option to extend the contract annually for 2 years. Therefore if all extensions were taken the full term of the contract would be for 5 years.

Renewal: The term of the contract will be for 3 years, with an option to extend the contract annually for 2 years. Therefore if all extensions were taken the full term of the contract would be for 5 years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e4ff
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043089-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£585,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£625,850 £500K-£1M

Notice Dates

Publication Date
25 Jul 20257 months ago
Submission Deadline
21 Mar 2025Expired
Future Notice Date
Not specified
Award Date
24 Jul 20257 months ago
Contract Period
Not specified - Not specified
Recurrence
Estimated timing for further notices to be published: 3-5 years

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY LIMITED
Contact Name
Caroline Eadie
Contact Email
caroline.eadie@os.uk
Contact Phone
Not specified

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLJ32 Southampton

Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

KANTAR

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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