Contract for the Provision of Digital Marketing Tourism & Economic Development Services
Description: Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: * Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. * Increasing footfall from a wider geographic base to help develop economic growth in the town. * Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. * Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. * Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches (read more...)
Summary: Petersfield Town Council is seeking a contractor to deliver digital marketing services supporting tourism and economic development in Petersfield. The programme aims to raise awareness of the town as a visitor destination, attract day visitors from a wider area and help local businesses benefit from visitor spending, while retaining local custom. Marketing should showcase independent retailers, the market, local history, buildings and open spaces, as well as wider attractions, events, culture and heritage. The work includes regular, consistent communications, recognisable branding and fresh approaches to maintain reach, drawing on local knowledge and audience insight. The service is delivered for Petersfield and promotes the town to visitors. The work is classified as advertising and marketing services (CPV 79340000).