Notice Information
Notice Title
Multichannel Advertising & SEO Agency for Student Recruitment
Notice Description
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
Lot Information
Lot 1
The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
Renewal: The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months' notice in writing of its intention to terminate the contract.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-04f9a9
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/029977-2025
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
Notice Value(s)
- Tender Value
- £1,260,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £1,050,000 £1M-£10M
Notice Dates
- Publication Date
- 4 Jun 20258 months ago
- Submission Deadline
- 28 Apr 2025Expired
- Future Notice Date
- Not specified
- Award Date
- 3 Jun 20258 months ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ABERTAY UNIVERSITY
- Contact Name
- Not specified
- Contact Email
- procurement@abertay.ac.uk
- Contact Phone
- +44 1382308995
Buyer Location
- Locality
- DUNDEE
- Postcode
- DD1 1HG
- Post Town
- Dundee
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM0 Eastern Scotland
- Small Region (ITL 3)
- TLM03 Angus and Dundee City
- Delivery Location
- TLM71 Angus and Dundee City
-
- Local Authority
- Dundee City
- Electoral Ward
- Maryfield
- Westminster Constituency
- Dundee Central
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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