Award

Multichannel Advertising & SEO Agency for Student Recruitment

ABERTAY UNIVERSITY

This public procurement record has 2 releases in its history.

Award

04 Jun 2025 at 14:40

Tender

27 Mar 2025 at 15:45

Summary of the contracting process

The procurement process involves Abertay University, seeking a multichannel advertising and SEO agency to enhance student recruitment for undergraduate and postgraduate programmes. This contract falls under the services category with a primary focus on advertising services, specifically class 79341000 in the CPV scheme. Located in Dundee, specifically at Bell Street, the tender process was conducted through an open procedure, allowing broad participation. As of 4th June 2025, the tender has progressed to the award and contract stage, with the contract valued at £1,050,000, and the contract being awarded to "Anything is Possible" on the same date. The procurement process showcases compliance with CELEX legal basis 32014L0024 and is aligned with the Government Procurement Agreement (GPA).

This contract offers significant growth opportunity for advertising agencies with expertise in multichannel strategies and SEO. Such businesses are well-suited to enhance visibility and engagement, vital for educational institutions aiming to reach diverse markets. Agencies experienced in providing strategic, data-driven advertising solutions and with capabilities in digital skills development will find this tender aligned with their business growth strategies. Additionally, the contract presents a chance for agencies to contribute to community benefits in education and employability in Dundee, thus not only benefiting from commercial gains but also enhancing their corporate social responsibility initiatives.

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Notice Title

Multichannel Advertising & SEO Agency for Student Recruitment

Notice Description

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

Lot Information

Lot 1

The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally

Renewal: The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months' notice in writing of its intention to terminate the contract.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04f9a9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029977-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£1,260,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,050,000 £1M-£10M

Notice Dates

Publication Date
4 Jun 20258 months ago
Submission Deadline
28 Apr 2025Expired
Future Notice Date
Not specified
Award Date
3 Jun 20258 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ABERTAY UNIVERSITY
Contact Name
Not specified
Contact Email
procurement@abertay.ac.uk
Contact Phone
+44 1382308995

Buyer Location

Locality
DUNDEE
Postcode
DD1 1HG
Post Town
Dundee
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM03 Angus and Dundee City
Delivery Location
TLM71 Angus and Dundee City

Local Authority
Dundee City
Electoral Ward
Maryfield
Westminster Constituency
Dundee Central

Supplier Information

Number of Suppliers
1
Supplier Name

ANYTHING IS POSSIBLE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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