Award

Antenatal and Postnatal Baby Feeding Support service

LONDON BOROUGH OF HOUNSLOW

This public procurement record has 1 release in its history.

Award

06 May 2025 at 09:26

UK6 - Contract Award Notice
Summary of the contracting process

The London Borough of Hounslow has awarded a contract for the "Antenatal and Postnatal Baby Feeding Support service" to Chelsea and Westminster Hospital NHS Foundation Trust. This procurement is classified under the community health services category and pertains to services intended to enhance infant feeding support in Hounslow, London. The contract was awarded on 27th March 2025, with services set to commence on 19th May 2025 and conclude by 2nd May 2026. The direct procurement method used bypassed competition, falling below the threshold regulations. This project aligns with the Health Care Services (Provider Selection Regime) Regulations 2023 and focuses on expanding support for families within Hounslow. The announcement was made under a contract award notice on 6th May 2025.

This contract presents substantial business opportunities, particularly for organisations specialising in healthcare delivery and support services. Large-scale healthcare providers with capabilities to manage community health initiatives could find this a particularly advantageous contract. By contributing to critical objectives like increasing breastfeeding rates and reducing emergency presentations at A&E, businesses can engage in impactful, community-focused work. The contract’s scope allows service providers to demonstrate innovation in health support delivery, engage with local government priorities, and foster partnerships that may lead to additional, long-term opportunities as part of the Family Hubs initiative. Businesses with expertise in healthcare service development and community engagement will be well-suited to meet the expectations outlined in this procurement.

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Notice Information

Notice Title

Antenatal and Postnatal Baby Feeding Support service

Notice Description

This notice relates to the process set out in Regulation 10(9) of The Health Care Services (Provider Selection Regime) Regulations 2023. Following the completion of a standstill period at midnight on the TBC 2025 London Borough of Hounslow intend to appoint Chelsea and Westminster Hospital NHS Foundation Trust, via the West Middlesex University Hospital, to lead the provision of Antenatal and Postnatal Baby Feeding Support Service in Hounslow for 12 months delivering a range of Local Authority commissioned infant feeding support services to support delivery of these objectives and priorities: * Reduce the maximum number of hours between any two postnatal infant feeding drop-ins by more than half, to a maximum of 24 hours; * Increase the provision of out-of-hours postnatal drop-in sessions by 200% to allow for increased attendance from mums who are not comfortable speaking English, families with limited transport options, working families etc.; * Increase the number of postnatal drop-in sessions in or within walking distance of Core20 areas to ensure breastfeeding support provision for families from the most deprived backgrounds; * Reduce the number of families presenting at A&E with babies under 28 days old with feeding issues by establishing a daily coverage of a postnatal drop-in offer. Services to be delivered as part of the contract: Since 2022, the Infant Feeding Team working from West Middlesex University Hospital in Hounslow, part of Chelsea and Westminster NHS Trust, have been delivering antenatal classes and postnatal baby feeding support drop-ins. This work is mandated by the Start for Life and Family Hubs project, which resources the service via the Infant Feeding strand. Project delivery is for a fixed term within the scope of the Family Hubs project to supplement the cost of the delivery of the Start for Life objectives, including the Family Hubs minimum and go further standards, and the Hounslow Baby Feeding Plan objectives. In Hounslow we have high breastfeeding initiation rates, which have seen an increase since 2022 and continue to increase over the past year. In Q3 of 2023/24, the breastfeeding initiation rate in Hounslow was 93%. Despite this high rate of mums wishing to breastfeed their babies, there is a drop off in the rates of breastfeeding at 6-8 weeks. In Q2 of 2023/24, the breastfeeding rate at 6-8 weeks in Hounslow was 61%. This decrease of 32% indicates that although almost all mums try breastfeeding, around a third of them stop breastfeeding before they want to and before the WHO recommends. The central government Departments for Education and for Health and Social Care have pledged to continue to fund the Family Hubs programme for another 12 months, giving us opportunity to continue current provision, and focus on the postnatal period to address the drop-off. The current postnatal infant feeding drop-in offer is made up of seven drop-in sessions, including four NCT Baby Cafes and three maternity infant feeding team drop-ins. The current maximum number of hours between any two drop-in session totals 47 hours. This is between Monday's infant feeding team drop-in and Wednesday's NCT Baby Cafe.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050cdd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018991-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85323000 - Community health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£144,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
6 May 20259 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Mar 202511 months ago
Contract Period
18 May 2025 - 2 May 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LONDON BOROUGH OF HOUNSLOW
Contact Name
Not specified
Contact Email
procurement@hounslow.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
HOUNSLOW, LONDON
Postcode
TW3 3EB
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Hounslow
Electoral Ward
Hounslow West
Westminster Constituency
Feltham and Heston

Supplier Information

Number of Suppliers
1
Supplier Name

CHELSEA AND WESTMINSTER HOSPITAL NHS FOUNDATION TRUST

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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