Award

AHDB Dairy in Food Service

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 5 releases in its history.

Award

23 Jul 2025 at 07:30

Award

10 Jul 2025 at 07:23

TenderUpdate

18 Jun 2025 at 14:48

TenderUpdate

12 Jun 2025 at 07:20

Tender

05 Jun 2025 at 09:18

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has successfully completed the procurement process for a contract titled "AHDB Dairy in Food Service." The procurement was conducted as an open competition below the threshold, with a focus on research services for the food service sector. The procurement took place under the legal jurisdiction of the UKPGA 2023/54. This contract was awarded to LUMINA Intelligence Ltd, a small and medium-sized enterprise (SME), and was formalised on 22 July 2025. The contract period spans from 23 July 2025 to 10 September 2025. The primary aim is to conduct a comprehensive deep-dive research on key market metrics for the out-of-home (OOH) market, including growth opportunities for dairy products across different categories. This contract is valued at approximately £34,560 and will be executed in the United Kingdom, originating from Coventry.

This tender presents significant opportunities for businesses specializing in market research and analytics, especially those with expertise in the food services sector. The project focuses on understanding market dynamics and consumer trends, which can help businesses tailor their strategies effectively. Companies experienced in data analytics, market trends, and food sector insights will find this opportunity particularly aligned with their capabilities. Additionally, organisations familiar with engaging central government requirements and SMEs looking to strengthen their portfolio in sector-specific research can benefit from participating in similar future tenders. The project's findings could provide valuable insights that support business growth by identifying new market opportunities in the food industry.

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Notice Title

AHDB Dairy in Food Service

Notice Description

Awarded and signed contract, refer to Notice identifier: 2025/S 000-038776 and 2025/S 000-030119. AHDB required the following: a research deep-dive with the following requirements: Within this one-off deep dive, AHDB would like to understand: *Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054345
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042218-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
£40,000 Under £100K
Awards Value
£34,560 Under £100K
Contracts Value
£34,560 Under £100K

Notice Dates

Publication Date
23 Jul 20257 months ago
Submission Deadline
30 Jun 2025Expired
Future Notice Date
Not specified
Award Date
8 Jul 20257 months ago
Contract Period
22 Jul 2025 - 10 Sep 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

LUMINA INTELLIGENCE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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