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CRM and Loyalty Agency Services

FIRST TRENITALIA WEST COAST RAIL LIMITED

This public procurement record has 2 releases in its history.

Award

08 Dec 2025 at 16:59

UK6 - Contract Award Notice
Tender

05 Jun 2025 at 17:24

UK4 - Tender Notice
Summary of the contracting process

FIRST TRENITALIA WEST COAST RAIL LIMITED, based in London, conducted a public procurement process to acquire CRM and Loyalty Agency Services. This procurement belongs to the industry category of advertising and marketing services, held under the special regime for utilities. The procurement method used was a selective process through a competitive flexible procedure. The process commenced with a tender stage on 5th June 2025 and concluded with an award on 8th December 2025, with the contract set to commence on 1st January 2026. The contract, awarded to Havas helia, is valued at £2,400,000 and spans three years, with a possible two-year extension. This procurement process has concluded its award stage, fitting within the high-value services category.

This tender offers substantial opportunities for business growth, particularly for entities specialising in customer relationship management, loyalty programme design, and strategic marketing services. The competitive process indicates a need for innovative agencies capable of enhancing CRM ecosystems and developing omni-channel customer acquisition strategies. Businesses with expertise in creative and strategic support can significantly benefit, especially those classified as SMEs. The project entails a comprehensive engagement, requiring robust project management and the flexibility to adapt to evolving requirements, making it particularly suitable for innovative marketing firms with a strong track record in utilising data-driven insights to enhance customer engagement and loyalty programme effectiveness.

How relevant is this notice?

Notice Information

Notice Title

CRM and Loyalty Agency Services

Notice Description

This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services

Lot Information

Lot 1

Renewal: The contract length is anticipated to be three (3) years with an option to extend for another 2 years (as a 1+1 option). The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054402
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080803-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
£2,000,000 £1M-£10M
Awards Value
£2,400,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
8 Dec 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Nov 20259 months ago
Contract Period
1 Jan 2026 - 31 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
FIRST TRENITALIA WEST COAST RAIL LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W2 1AF
Postcode Area
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
Hyde Park
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Havas helia

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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