Award

Creative Design Agency Services to OX Place

OXFORD CITY COUNCIL

This public procurement record has 3 releases in its history.

Award

17 Dec 2025 at 14:57

Award

02 Sep 2025 at 15:28

Tender

01 Jul 2025 at 14:31

Summary of the contracting process

Oxford City Council has successfully completed the procurement process for Creative Design Agency Services to OX Place, with contracts awarded to FULL COMMUNICATIONS LIMITED and CAST MEDIA GROUP LIMITED. The open procedure aimed to secure agencies to enhance OX Place's brand identity and marketing efforts for housing developments in Oxford. The procurement was divided into two lots: Lot 1 for corporate support and Lot 2 for scheme branding services, both completed under framework agreements and set to run from November 2025 to October 2029. The awarded services fall under the advertising and marketing category, with the procurement process addressing strategic digital marketing needs and website redevelopment according to the latest UK accessibility standards.

This procurement provides significant growth opportunities for businesses specialising in creative design, marketing, and brand development, particularly those capable of delivering high-quality digital content and photography in-house and providing innovative branding solutions. SMEs like FULL COMMUNICATIONS LIMITED and CAST MEDIA GROUP LIMITED are well-placed to benefit, as they provide tailored, strategic support aligning with the dynamic needs of OX Place's housing sector projects. The procurement's open procedure and competitive bidding process, which saw fourteen bids, underscore the council's commitment to fostering collaboration with innovative design agencies, ensuring continued excellence and growth in Oxford's housing market.

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Notice Title

Creative Design Agency Services to OX Place

Notice Description

The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms. An important focus of the upcoming period will also be the redesign and redevelopment of the OX Place website. The new site must be user-focused, responsive across all devices, and compliant with the latest UK accessibility guidelines (WCAG 2.2 or higher). It must provide intuitive navigation, integration with development-specific pages, and a search function allowing prospective buyers to easily find and explore new homes. The design should reflect current digital trends and best practices within the housing and development sector, benchmarking against both public sector and private developer competitors.

Lot Information

Lot 1 Corporate Support

The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.

Lot 2 Scheme Branding

The appointed agency will be responsible for producing individual brand identities suitable for the range of schemes the Contracting Authority delivers. A full suite of marketing collateral and on-site materials for each development, including signage, brochures, digital assets, and content for marketing suites and show homes. The brand and content should be tailored to resonate with a range of audiences, including potential homeowners, existing Oxford City Council tenants, stakeholders, and industry partners. The ability to apply the OX Place brand consistently across physical and digital outputs is key, along with the strategic understanding to tailor messaging appropriately for each audience group.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0556e7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083939-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£380,000 £100K-£500K
Lots Value
£380,000 £100K-£500K
Awards Value
£380,000 £100K-£500K
Contracts Value
£380,000 £100K-£500K

Notice Dates

Publication Date
17 Dec 20252 months ago
Submission Deadline
1 Aug 2025Expired
Future Notice Date
Not specified
Award Date
19 Aug 20256 months ago
Contract Period
1 Nov 2025 - 31 Oct 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
OXFORD CITY COUNCIL
Contact Name
Not specified
Contact Email
procurement@oxford.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
OXFORD
Postcode
OX1 1BX
Post Town
Oxford
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified

Local Authority
Oxford
Electoral Ward
Holywell
Westminster Constituency
Oxford West and Abingdon

Supplier Information

Number of Suppliers
3
Supplier Names

CAST MEDIA GROUP

FULL COMMUNICATIONS

FULL COMMUNICATIONS HOLDINGS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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