Tender

Consumer PR Service for Great Western Railway

FIRST GREATER WESTERN LIMITED

This public procurement record has 1 release in its history.

Tender

09 Jul 2025 at 15:09

UK4 - Tender Notice
Summary of the contracting process

First Greater Western Limited, a private utility company, is currently in the tender stage of a procurement process for a Consumer PR Service under the title "Adventure Starts Here" for Great Western Railway. The project targets the public relations services industry, with a delivery location across the United Kingdom. Interested parties must note that expressions of interest close at 12 noon on 18th July 2025, with the enquiry period ending on 22nd July 2025, and the tender period finalising on 25th July 2025. The procurement method is an open, below-threshold competition, aligning with services within the utilities special regime, and is governed by UKPGA 2023/54 legislation.

This tender presents a significant opportunity for businesses in public relations, particularly those with strategic insight, creative storytelling abilities, and adeptness in handling politically sensitive environments. Companies aiming to expand within the UK travel and tourism sector, especially SMEs and VCSEs, would find this project aligned with their growth interests. The opportunity seeks a collaborative partner to help position GWR as a leading industry voice, with evaluation criteria focusing on strategic relevance, creative engagement, team chemistry, and brand understanding.

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Notice Information

Notice Title

Consumer PR Service for Great Western Railway

Notice Description

Consumer PR Service for Great Western Railway. "Adventure Starts Here" We're looking for an agency that can act as a true extension of our team - someone who brings strategic insight, creative energy, and calm under pressure. You'll understand the complexity of delivering high-impact communications in a politically sensitive, operationally challenging environment - and be comfortable advising on both brand opportunities and reputational risks. This isn't just about executing media relations or social media calendars - it's about shaping the conversation. We want a thought partner who understands the importance of tone, timing and trust - and who shares our ambition to make GWR a leading voice in UK travel and tourism.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055c4d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038711-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jul 20257 months ago
Submission Deadline
25 Jul 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
28 Aug 2025 - 30 Apr 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
FIRST GREATER WESTERN LIMITED
Contact Name
Not specified
Contact Email
procurement@gwr.com
Contact Phone
Not specified

Buyer Location

Locality
WILTSHIRE
Postcode
SN1 1HL
Post Town
Swindon
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified
Local Authority
Swindon
Electoral Ward
Central
Westminster Constituency
Swindon South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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