Award

CRW002-005 -Be Mighty. Recycle. Burst 6

WASTE & RESOURCES ACTION PROGRAMME

This public procurement record has 1 release in its history.

Award

18 Jul 2025 at 15:05

Summary of the contracting process

The Waste & Resources Action Programme (WRAP), located in Banbury, United Kingdom, has completed the procurement process for CRW002-005 - Be Mighty. Recycle. Burst 6. The initiative focuses on providing professional public relations (PR) services to bolster a national campaign for food waste prevention and recycling in Wales. This procurement stage is the award of a direct contract to 'Cause, a small PR agency based in Wales, and the contract was awarded on 18th July 2025. This effort is spearheaded by Hannah Russell, ensuring strategic media engagement to reach young audiences and families. The contract runs from 30th July to 31st October 2025, managing PR and influencer strategies within the Welsh media space.

This procurement presents significant business growth opportunities for agencies proficient in PR, particularly those with a strong grasp of the Welsh media landscape and proficiency in the Welsh language. Businesses skilled in influencer engagement and media relations will find this tender particularly rewarding, especially if they can communicate complex behavioural change messages effectively. The direct award highlights the ongoing professional relationship with 'Cause, underlining their competency and strategic importance in delivering tangible outcomes for the campaign. This stability offers other companies a benchmark for entering or expanding across similar public service areas, especially for those aiming to align with sustainability and community engagement efforts.

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Notice Title

CRW002-005 -Be Mighty. Recycle. Burst 6

Notice Description

We require the provision of professional public relations (PR) services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This will include strategic and hands-on PR support to ensure strong media engagement, high visibility, and resonance with key target audiences, particularly younger people and families. The scope of services includes: Press and Media Relations: Drafting and refining press materials including press releases, media advisories, and briefing notes that clearly and compellingly communicate campaign messages. Proactive media outreach and 'selling in' of campaign content to Welsh media outlets, leveraging strong existing relationships with regional and national journalists and editors. Managing and supporting the campaign media launch, including coordination with spokespeople, stakeholders, and media representatives to ensure smooth delivery and maximum impact. Influencer Engagement: Identifying, recruiting, and managing appropriate influencers in Wales who align with the campaign's values and are able to engage younger audiences and families effectively. Coordinating the development of influencer briefs, ensuring alignment with the campaign's messaging and tone of voice. Supporting the creative treatment of influencer content, including feedback, approvals, and ensuring brand and message consistency across platforms. This work requires a deep understanding of the Welsh media landscape, strong existing media and influencer networks, cultural and linguistic fluency in Wales (including Welsh language skills), and an ability to communicate complex behavioural change messages in engaging, accessible ways. The supplier will work closely with our campaign team to ensure all PR and influencer activity aligns with the overall communications strategy and is delivered efficiently, ethically, and with measurable impact. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=967057354

Procurement Information

This procurement achieves the best balance of cost, quality, and efficiency by continuing our relationship with 'Cause, a small, ethical PR agency based in Wales, with whom we have built a strong and effective partnership over several years. Their deep understanding of our campaign objectives, particularly the complex and evolving messages around food waste prevention and recycling, significantly reduces the onboarding time, ensuring maximum efficiency with each campaign burst. Crucially, the PR lead is also Wales-based with a strong understanding of the nation's unique media landscape and is a Welsh speaker. Both key factors in helping to secure good, widespread coverage in the region. Quality is ensured through their proven track record of delivering successful campaign support. Their strong ties with Welsh media have led to widespread and high-impact media coverage, enhancing the visibility and influence of our messaging across Wales. Their ability to 'sell in' campaigns effectively has been instrumental in reaching and resonating with our target audiences. Supplier capability and innovation are demonstrated in their agile, hands-on approach and deep understanding of the Welsh context. Their team includes a Welsh-speaking PR lead with excellent media relationships, which is an invaluable asset for communicating nuanced messages to diverse audiences across Wales in a culturally and linguistically relevant way.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05625f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/041413-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92312211 - Writing agency services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£45,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Jul 20257 months ago
Contract Period
29 Jul 2025 - 31 Oct 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WASTE & RESOURCES ACTION PROGRAMME
Contact Name
Hannah Russell
Contact Email
procurement@wrap.ngo
Contact Phone
01295 819900

Buyer Location

Locality
BANBURY
Postcode
OX16 0AH
Post Town
Oxford
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified

Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

'CAUSE

Open Contracting Data Standard (OCDS)

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