Award

BBC Proms Media Selling

BBC (BRITISH BROADCASTING CORPORATION)

This public procurement record has 2 releases in its history.

Award

15 Sep 2025 at 14:50

Tender

29 Jul 2025 at 15:40

Summary of the contracting process

The British Broadcasting Corporation (BBC), a public authority operating within sub-central government, has completed the procurement process titled "BBC Proms Media Selling." The process pertained to the advertising services industry and involved selling advertising space in various print and digital formats for BBC Proms publications. This contract, following a competitive flexible procedure, was awarded on 15th September 2025, with the involvement of the supplier CPL One (Trading as Cabbells), located in Cambridge, UK. The contract operation span is set from 1st October 2025 to 30th September 2028, and there is an option for an extension up to 30th September 2029. The procurement method adopted was open, making it accessible and encouraging wide participation.

This tender opens significant growth opportunities for businesses involved in advertising services, particularly those adept in digital formats, as the BBC seeks adept suppliers capable of handling print and digital advertising spaces. The project is particularly suitable for SMEs, as evidenced by the successful bid from CPL One, indicating that smaller enterprises with innovative digital marketing strategies and resources for scaling operations year-on-year are well-positioned for future opportunities. With the contract valued at £360,000 (net) per annum, there is a substantial financial incentive for firms that can effectively exploit the strategic platforms provided by the BBC, such as the Royal Albert Hall and major UK retailers, enhancing visibility and driving business growth.

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Notice Title

BBC Proms Media Selling

Notice Description

The requirement is summarised below:- The Supplier shall sell advertising space for the print projects detailed below, with expected page availabilities in parentheses: * BBC Proms Guide (maximum 48pp + 2 covers) * BBC Proms Programmes (advertising shell common to all programmes 48pp + 2 covers; per concert adverts up to 5pp per concert) * BBC Symphony Orchestra Programme (4pp + 2pp covers) Programmes are distributed at concert venues including the Royal Albert Hall and other venues across the UK; the Proms Guide is sold through major retailers including Amazon, Blackwells, Bloomsbury, Royal Albert Hall, Waterstones, WH Smith and other independent bookstores. The Proms Guide is also sold in eBook and Epdf formats. The anticipated print run for the 2026 Proms Guide is no more than 33,000 copies. Print runs for the Proms programmes vary for each concert; The Supplier must also be able to adapt to the changing business model in the area of digital publications, selling in advertising space across digital formats and platforms as agreed with the BBC. The Supplier should be prepared for these ambitions to increase year on year and have the necessary resources in place to respond.

Lot Information

Lot 1

Renewal: There is an initial term of 3 years with a further possible extension of 12 months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05686d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056653-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£360,000 £100K-£500K
Lots Value
£360,000 £100K-£500K
Awards Value
£360,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Sep 20255 months ago
Submission Deadline
26 Aug 2025Expired
Future Notice Date
Not specified
Award Date
14 Sep 20255 months ago
Contract Period
30 Sep 2025 - 30 Sep 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BBC (BRITISH BROADCASTING CORPORATION)
Contact Name
Kevin Waters
Contact Email
no_reply@bbc.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CPL ONE (TRADING AS CABBELLS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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