Award

Media Buying, Advertising and Planning Support for Campaign Delivery

WEST MIDLANDS COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

31 Jul 2025 at 09:01

Summary of the contracting process

West Midlands Combined Authority has successfully completed the procurement process for its project titled "Media Buying, Advertising and Planning Support for Campaign Delivery". This service-based contract encompasses advertising campaign services (CPV: 79341400) and is located in the West Midlands region of the United Kingdom. The procurement method used was a limited procedure, which involved a direct award without a prior call for competition, conducted via the Agri-EPI Centre Neutral Vendor Framework for Multi Specialism Services. The contract, awarded to Constellia Ltd with services subcontracted to BBJ&K, has a contract duration from 1st April 2025 to 30th November 2025, and was signed on 25th July 2025.

This tender presents considerable opportunities for businesses specialising in media planning and advertising services, particularly those capable of operating under established frameworks and models of subcontracting. Large-scale enterprises with expertise in providing comprehensive campaign solutions within regional contexts, like the West Midlands, could stand to expand their operations and enhance their market reach through similar contracts. The successful completion of this procurement illustrates the viability of leveraging structured frameworks, such as the Agri-EPI Centre Framework, for gaining access to substantial public sector contracts that can foster business growth and development.

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Notice Title

Media Buying, Advertising and Planning Support for Campaign Delivery

Notice Description

West Midlands Combined Authority requires the support of a Media Planning, Buying and Advertising Agency to support WMCA in the delivery of its Organisations Communications Campaign's across the region. This contract has been awarded via a compliant direct award to Constellia, subcontracting the service to BBJ&K via the Agri-EPI Centre Neutral Vendor Framework for Multi Specialism Services. The contract will run from 1st April 2025 - 30th November 2025.

Lot Information

Lot 1

West Midlands Combined Authority requires the support of a Media Planning, Buying and Advertising Agency to support WMCA in the delivery of its Organisations Communications Campaign's across the region.

Procurement Information

Compliant direct award process via the Agri-EPI Centre Framework to award to Constellia, subcontracting the service to BBJ&K. The contract will run from 01st April 2025 - 30th November 2025.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0569cc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/044592-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,045,000 £1M-£10M

Notice Dates

Publication Date
31 Jul 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Jul 20259 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

CONSTELLIA

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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