Award

Provision of Customer Psychographic Segmentation Services

AMPLIUS LIVING

This public procurement record has 1 release in its history.

Award

27 Aug 2025 at 12:39

Summary of the contracting process

The contract for the 'Provision of Customer Psychographic Segmentation Services' was awarded on 27th August 2025 by Amplius Living, a sub-central government public authority based in Milton Keynes. The supplier, Places For People Group Limited, a large-scale company located in London, has been contracted to provide customer survey services across various regions in the United Kingdom, including UKE13, UKF, UKG, UKH, and UKJ1. This procurement, which was classified under the services category, was initiated under a direct procurement method that fell below the competitive threshold and is now in the completed stage. The contract covers the period from 6th May 2025 to 31st May 2026, with an agreed value of £69,600 GBP.

This procurement presents opportunities for businesses in the customer survey and data analysis sectors to observe successful models and refine their offerings. The tender's emphasis on psychographic segmentation services suggests a demand for companies proficient in analysing consumer behaviours and preferences. Small to medium-sized enterprises (SMEs) with expertise in market research or data-focused services may be well-suited for similar future tender opportunities as they emerge, particularly those that can offer innovative solutions or tailored services to public authorities and large organisations across the UK.

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Notice Title

Provision of Customer Psychographic Segmentation Services

Notice Description

Provision of Customer Psychographic Segmentation Services - Places for People Group Limited

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-058e95
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/051601-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342310 - Customer survey services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£69,600 Under £100K

Notice Dates

Publication Date
27 Aug 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 May 20259 months ago
Contract Period
5 May 2025 - 31 May 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AMPLIUS LIVING
Contact Name
Not specified
Contact Email
procurement@amplius.co.uk
Contact Phone
Not specified

Buyer Location

Locality
MILTON KEYNES
Postcode
MK7 6BZ
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
Not specified

Local Authority
Milton Keynes
Electoral Ward
Monkston
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

PLACES FOR PEOPLE GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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