Agreement for Digital Marketing Services (at home)

{
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    "id": "ocds-h6vhtk-05a0a1-2025-11-19T15:45:43Z",
    "date": "2025-11-19T15:45:43Z",
    "ocid": "ocds-h6vhtk-05a0a1",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-UKPRN-10003957",
            "name": "Liverpool John Moores University",
            "identifier": {
                "scheme": "GB-UKPRN",
                "id": "10003957"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PVBW-3417-ZCNN"
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            "address": {
                "streetAddress": "Student Life Building, 10 Copperas Hill",
                "locality": "Liverpool",
                "postalCode": "L3 5AH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD72"
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            "contactPoint": {
                "email": "PurchaseOrderQueries@ljmu.ac.uk"
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    "buyer": {
        "id": "GB-UKPRN-10003957",
        "name": "Liverpool John Moores University"
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    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "To access the request for information documents please register on In-tend and obtain the documents from there. https://in-tendhost.co.uk/ljmu/aspx/Home Please do not make direct access with the buyer either by email or telephone - we cannot guarantee we will respond",
                "dueDate": "2025-10-06T23:59:59+01:00",
                "status": "scheduled"
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        ],
        "documents": [
            {
                "id": "059086-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/059086-2025",
                "datePublished": "2025-09-24T09:33:40+01:00",
                "format": "text/html"
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                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/060447-2025",
                "datePublished": "2025-09-29T12:04:23+01:00",
                "format": "text/html"
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    "tender": {
        "id": "LJMU 2520",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Agreement for Digital Marketing Services (at home)",
        "description": "The need for universities to have a strong and consistent presence online has arguably never been more important. Additionally, much of the target audience is from the generation most likely to utilise social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. Consideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand or reminded about the University, whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach to ensure this, operating pulsing scheduling to upweight activity at key recruitment periods. We are looking to appoint an agency to work in partnership with us to plan, develop and deliver our digital marketing recruitment activity. We are looking for an agency that can support University recruitment plans by developing and delivering, in partnership with student recruitment and marketing staff, an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retention of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was recently updated and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD7",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD7",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD7",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 2000000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-01T00:00:00+01:00",
                    "endDate": "2030-08-31T23:59:59+01:00",
                    "maxExtentDate": "2031-08-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "status": "active",
                "value": {
                    "amountGross": 2000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Digital Campaign Plan and Insight",
                            "description": "as per ITT documents",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Account and Contract Management",
                            "description": "as per ITT pack",
                            "numbers": [
                                {
                                    "number": 15,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Campaign Management",
                            "description": "as per ITT pack",
                            "numbers": [
                                {
                                    "number": 25,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "price",
                            "name": "Media Costing",
                            "description": "as per ITT pack",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "as per ITT pack",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Discovery stage",
                            "description": "as per ITT pack",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
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                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "n/a"
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                        {
                            "type": "technical",
                            "description": "as per Tender pack"
                        }
                    ]
                },
                "renewal": {
                    "description": "subject to budget and performance"
                }
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-01-05T23:59:59Z"
        },
        "status": "active",
        "amendments": [
            {
                "id": "060447-2025",
                "description": "The contract value was incorrect on the initial notice"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "LJMU are conducting a multi-stage procurement process to establish an agreement for Digital Marketing Services. This procurement exercise is split into three stages: * Stage One - Selection - A questionnaire regarding capability which includes mandatory pass / fail criterion such as turnover, insurance etc. LJMU envisages shortlisting six bidders/ applicants to Stage Two - the ITT. Failure to be able to meet mandatory criteria will result in expulsion from this procurement process. * Stage Two - ITT - A document requesting contract specific detail and pricing. LJMU envisage shortlisting three companies to discovery stage - in the event of a tie break for the top three places, the lowest costed bid (s) will be the determining factor. The documents provided are indicative, of what shortlisted companies will receive , do not complete at stage one. * Stage Three - Discovery Stage - Those invited to this stage will be expected to be on an LJMU site for one day. The day will consist of a site tour, an exercise (to be provided on the day) , and clarification questions. Lunch and refreshments will be provided. The details for stage three are attached to the In-tend document set, this is for information only and only those shortlisted to stage three will receive a formal invitation and confirmation of venue and date."
        },
        "submissionMethodDetails": "https://in-tendhost.co.uk/ljmu/aspx/Home The PSQ submission is due 12 noon 5th December 2025 Those shortlisted and invited to the second stage have a deadline of 28th January 2026 to submit their bid.",
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            "languages": [
                "en"
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        "tenderPeriod": {
            "endDate": "2026-01-28T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2026-04-01T23:59:59+01:00"
        },
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
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                "documentType": "biddingDocuments",
                "description": "e-tendering portal - all interested parties must register on In-tend - please do not contact the Buyer via email or tel",
                "url": "https://in-tendhost.co.uk/ljmu/aspx/Home"
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            {
                "id": "075349-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/075349-2025",
                "datePublished": "2025-11-19T15:45:43Z",
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    "language": "en"
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