Notice Information
Notice Title
Creative Agency
Notice Description
Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for: * 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 ("Ebury Phase 2"); and * 72 private sale units at 291 Harrow Road ("Harrow Road"). The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with the "Council, its appointed sub-consultants, sales agents, and associated suppliers. The procurement award follows an Open Procedure in accordance with the Procurement Act 2023 (the "Tender Process"). The procurement was comprised of two Lots: * Lot 1: Creative Agency for Ebury Phase 2; * Lot 2: Creative Agency for 291 Harrow Road. The contract will span seven years, commencing 1 June 2026 and concluding 31 December 2032. Suppliers could participate and be awarded for one or both Lots, with the award based on the result of each individual Lot evaluation. The supplier achieving the MAT for each Lot was awarded a Contract. Weighting Breakdown * Quality - 60% of which 10% will be for Responsible Procurement * Commercial - 40% There is no set contract value, however, the value of the contract is the overall budget for the service. The value of the contract is spent over the seven years based on defined schedules of rates, as and when creative agency services are needed for the marketing strategy.
Planning Information
If you have any questions please email: procurementteammailbox@westminster.gov.uk
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-05a758
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/042860-2026
- Current Stage
- Award
- All Stages
- Planning, Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME, VCSE
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £1,225,000 £1M-£10M
- Lots Value
- £1,225,000 £1M-£10M
- Awards Value
- £1,225,000 £1M-£10M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 11 May 20261 months ago
- Submission Deadline
- 18 Feb 2026Expired
- Future Notice Date
- 20 Oct 2025Expired
- Award Date
- 30 Apr 20261 months ago
- Contract Period
- 31 May 2026 - 31 Dec 2032 Over 5 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WESTMINSTER CITY COUNCIL
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- LONDON
- Postcode
- SW1E 6QP
- Post Town
- South West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- Westminster
- Electoral Ward
- St James's
- Westminster Constituency
- Cities of London and Westminster
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/042860-2026
11th May 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/004919-2026
20th January 2026 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/061922-2025
2nd October 2025 - Preliminary market engagement notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-05a758-2026-05-11T10:36:07+01:00",
"date": "2026-05-11T10:36:07+01:00",
"ocid": "ocds-h6vhtk-05a758",
"initiationType": "tender",
"parties": [
{
"id": "GB-PPON-PJVD-6261-BPPJ",
"name": "Westminster City Council",
"identifier": {
"scheme": "GB-PPON",
"id": "PJVD-6261-BPPJ"
},
"address": {
"streetAddress": "64 Victoria Street",
"locality": "London",
"postalCode": "SW1E 6QP",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI32"
},
"contactPoint": {
"email": "procurementteammailbox@westminster.gov.uk"
},
"roles": [
"buyer"
],
"details": {
"url": "https://www.westminster.gov.uk/",
"classifications": [
{
"id": "publicAuthoritySubCentralGovernment",
"scheme": "UK_CA_TYPE",
"description": "Public authority - sub-central government"
}
]
}
},
{
"id": "GB-PPON-PTDH-5577-NYXZ",
"name": "Think BDW Limited",
"identifier": {
"scheme": "GB-PPON",
"id": "PTDH-5577-NYXZ"
},
"address": {
"streetAddress": "4 Wyncolls Rd",
"locality": "Colchester",
"postalCode": "CO4 9HU",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKH34"
},
"contactPoint": {
"email": "graham.bowler@thinkbdw.co.uk"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme",
"vcse": false,
"publicServiceMissionOrganization": false,
"shelteredWorkshop": false
}
}
],
"buyer": {
"id": "GB-PPON-PJVD-6261-BPPJ",
"name": "Westminster City Council"
},
"planning": {
"milestones": [
{
"id": "engagement",
"type": "engagement",
"description": "If you have any questions please email: procurementteammailbox@westminster.gov.uk",
"dueDate": "2025-10-10T23:59:59+01:00",
"status": "scheduled"
}
],
"documents": [
{
"id": "061922-2025",
"documentType": "marketEngagementNotice",
"noticeType": "UK2",
"description": "Preliminary market engagement notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/061922-2025",
"datePublished": "2025-10-02T17:31:41+01:00",
"format": "text/html"
}
]
},
"tender": {
"id": "P645",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Creative Agency",
"description": "Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for: * 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (\"Ebury Phase 2\"); and * 72 private sale units at 291 Harrow Road (\"Harrow Road\"). The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with the \"Council, its appointed sub-consultants, sales agents, and associated suppliers. The procurement award follows an Open Procedure in accordance with the Procurement Act 2023 (the \"Tender Process\"). The procurement was comprised of two Lots: * Lot 1: Creative Agency for Ebury Phase 2; * Lot 2: Creative Agency for 291 Harrow Road. The contract will span seven years, commencing 1 June 2026 and concluding 31 December 2032. Suppliers could participate and be awarded for one or both Lots, with the award based on the result of each individual Lot evaluation. The supplier achieving the MAT for each Lot was awarded a Contract. Weighting Breakdown * Quality - 60% of which 10% will be for Responsible Procurement * Commercial - 40% There is no set contract value, however, the value of the contract is the overall budget for the service. The value of the contract is spent over the seven years based on defined schedules of rates, as and when creative agency services are needed for the marketing strategy.",
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
},
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "2"
}
],
"value": {
"amountGross": 1470000,
"amount": 1225000,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"lots": [
{
"id": "1",
"suitability": {
"sme": true,
"vcse": true
},
"contractPeriod": {
"startDate": "2026-05-01T00:00:00+01:00",
"endDate": "2032-12-31T23:59:59+00:00"
},
"status": "complete",
"title": "Ebury Phase 2",
"value": {
"amountGross": 900000,
"amount": 750000,
"currency": "GBP"
},
"awardCriteria": {
"criteria": [
{
"type": "quality",
"name": "Technical",
"description": "Technical sub weightings including Responsible Procurement.",
"numbers": [
{
"number": 60,
"weight": "percentageExact"
}
]
},
{
"type": "price",
"name": "Commercial",
"description": "Schedule of services",
"numbers": [
{
"number": 40,
"weight": "percentageExact"
}
]
}
]
},
"selectionCriteria": {
"criteria": [
{
"type": "economic",
"description": "At least PS200,000 per annum (average over the last two years), acceptance of legal agreements (refer to ITT)"
},
{
"type": "technical",
"description": "Experience statements (refer to ITT)"
}
]
}
},
{
"id": "2",
"title": "291 Harrow Road",
"status": "complete",
"value": {
"amountGross": 570000,
"amount": 475000,
"currency": "GBP"
},
"awardCriteria": {
"criteria": [
{
"type": "quality",
"name": "Technical",
"description": "Technical sub weightings including Responsible Procurement.",
"numbers": [
{
"number": 60,
"weight": "percentageExact"
}
]
},
{
"type": "price",
"name": "Commercial",
"description": "Schedule of services",
"numbers": [
{
"number": 40,
"weight": "percentageExact"
}
]
}
]
},
"selectionCriteria": {
"criteria": [
{
"type": "economic",
"description": "At least PS200,000 per annum (average over the last two years), acceptance of legal agreements (refer to ITT)"
},
{
"type": "technical",
"description": "Experience statements (refer to ITT)"
}
]
},
"suitability": {
"sme": true,
"vcse": true
},
"contractPeriod": {
"startDate": "2026-05-01T00:00:00+01:00",
"endDate": "2032-12-31T23:59:59+00:00"
}
}
],
"communication": {
"futureNoticeDate": "2025-10-20T23:59:59+01:00"
},
"status": "complete",
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"submissionMethodDetails": "https://wcc.ukp.app.jaggaer.com/go/66539141019BDBB054F9",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed",
"languages": [
"en"
]
},
"tenderPeriod": {
"endDate": "2026-02-18T12:00:00+00:00"
},
"enquiryPeriod": {
"endDate": "2026-02-06T12:00:00+00:00"
},
"awardPeriod": {
"endDate": "2026-03-23T23:59:59+00:00"
},
"lotDetails": {
"awardCriteriaDetails": "Award is based on MAT and one supplier could achieve MAT on both lots."
},
"documents": [
{
"id": "conflictOfInterest",
"documentType": "conflictOfInterest",
"description": "Not published"
},
{
"id": "004919-2026",
"documentType": "tenderNotice",
"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/004919-2026",
"datePublished": "2026-01-20T15:10:54Z",
"format": "text/html"
}
]
},
"language": "en",
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"value": 6,
"relatedLot": "1"
},
{
"id": "2",
"measure": "finalStageBids",
"value": 5,
"relatedLot": "1"
},
{
"id": "3",
"measure": "smeFinalStageBids",
"value": 5,
"relatedLot": "1"
},
{
"id": "4",
"measure": "vcseFinalStageBids",
"value": 0,
"relatedLot": "1"
},
{
"id": "5",
"measure": "bids",
"value": 6,
"relatedLot": "2"
},
{
"id": "6",
"measure": "finalStageBids",
"value": 5,
"relatedLot": "2"
},
{
"id": "7",
"measure": "smeFinalStageBids",
"value": 5,
"relatedLot": "2"
},
{
"id": "8",
"measure": "vcseFinalStageBids",
"value": 0,
"relatedLot": "2"
}
]
},
"awards": [
{
"id": "1",
"title": "Ebury Phase 2",
"status": "active",
"date": "2026-05-01T00:00:00+01:00",
"value": {
"amountGross": 900000,
"amount": 750000,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-PPON-PTDH-5577-NYXZ",
"name": "Think BDW Limited"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKI32",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"contractPeriod": {
"startDate": "2026-06-01T00:00:00+01:00",
"endDate": "2032-12-31T23:59:59+00:00"
},
"relatedLots": [
"1"
],
"documents": [
{
"id": "042860-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/042860-2026",
"datePublished": "2026-05-11T10:36:07+01:00",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2026-05-11T00:00:00+01:00",
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-05-30T23:59:59+01:00",
"status": "scheduled"
}
]
},
{
"id": "2",
"title": "291 Harrow Road",
"status": "active",
"date": "2026-05-01T00:00:00+01:00",
"value": {
"amountGross": 570000,
"amount": 475000,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-PPON-PTDH-5577-NYXZ",
"name": "Think BDW Limited"
}
],
"items": [
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKI32",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "2"
}
],
"contractPeriod": {
"startDate": "2026-06-01T00:00:00+01:00",
"endDate": "2032-12-31T23:59:59+00:00"
},
"relatedLots": [
"2"
],
"documents": [
{
"id": "042860-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/042860-2026",
"datePublished": "2026-05-11T10:36:07+01:00",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2026-05-11T00:00:00+01:00",
"milestones": [
{
"id": "2",
"type": "futureSignatureDate",
"dueDate": "2026-05-30T23:59:59+01:00",
"status": "scheduled"
}
]
}
]
}