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Nutrient Profile Modelling (NPM) reporting

Agriculture and Horticulture Development Board

This public procurement record has 2 releases in its history.

Award

09 Jan 2026 at 10:01

UK6 - Contract Award Notice
Award

07 Oct 2025 at 16:03

UK5 - Transparency Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, UK, has completed a procurement process titled "Nutrient Profile Modelling (NPM) reporting." This tender, categorised under miscellaneous health services, involved direct procurement without competition, designed for the development of a strategy to integrate red meat into healthier eating patterns. The process, carried out with legal basis under UK legislation 2023/54, saw its contract awarded to Nutrient Talent on 6th October 2025, with the project set to start on 9th January 2026 and finish by 12th October 2026. AHDB is a public authority in the central government category, and communications can be directed to procurement@ahdb.org.uk.

This procurement represents a valuable opportunity for service providers with expertise in nutrition and consumer engagement to demonstrate their capacity to shape industry health standards. Specifically aimed at small and medium enterprises (SMEs), the contract underpins AHDB's commitment to partnering with firms capable of toolkit development for retailers and aligning messaging with public health goals. Companies specialising in strategic communications, retail insights, or nutrition content are especially well-suited to compete for such tenders as they stand to benefit from enhanced visibility and influence within this sector.

How relevant is this notice?

Notice Information

Notice Title

Nutrient Profile Modelling (NPM) reporting

Notice Description

AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a9d4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001706-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85140000 - Miscellaneous health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£41,666 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jan 20267 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Oct 202510 months ago
Contract Period
9 Jan 2026 - 12 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Agriculture and Horticulture Development Board
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
2
Supplier Names

Nutrient Talent

Nutrition Talent

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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