Award

W186 - Resourcing Campaign Autumn 25 - AWARDED

WEST MIDLANDS EMPLOYERS

This public procurement record has 1 release in its history.

Award

08 Oct 2025 at 16:02

Summary of the contracting process

The procurement process led by West Midlands Employers has been completed, awarding the contract "W186 - Resourcing Campaign Autumn 25 - AWARDED" to Public Sector Media Ltd. This contract entails the delivery of a marketing campaign centred around promoting WMJobs.co.uk to enhance job seeker attraction within the West Midlands public sector, specifically targeting local councils. The initiative supports aims set out in the West Midlands Local Government Workforce Strategy to boost career desirability and showcase public sector employment. The contract was signed on 19th September 2025, with the campaign running from 17th October to 31st December 2025. Conducted under a limited procurement method with below-threshold, limited competition, this service contract valued at £48,000 gross highlights the dynamic collaboration between regional public bodies and private enterprises.

This tender offers significant opportunities for business growth, especially for companies specialising in advertising and marketing services. Businesses with expertise in public sector communications and those capable of enhancing employer branding will find this contract particularly aligned with their capabilities. As demonstrated by the successful bid from Public Sector Media Ltd, well-positioned large-scale firms that can navigate limited competition procurements can leverage this opportunity to establish and strengthen collaborative ties with regional public sector entities, thereby expanding their market reach and driving growth within the sector.

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Notice Title

W186 - Resourcing Campaign Autumn 25 - AWARDED

Notice Description

West Midlands Employers (WME) is seeking a single external provider to deliver a marketing campaign promoting WMJobs.co.uk based on our regional Employer Value Proposition. The campaign will support job seeker attraction across the West Midlands public sector, with a particular focus on local councils. It will contribute to delivering ambitions in WME's Strategic Plan, West Midlands Local Government Workforce Strategy, and Business Plan -- including improving career desirability, strengthening candidate attraction, and showcasing the public sector as an employer of choice.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ab02
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/063456-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,000 Under £100K

Notice Dates

Publication Date
8 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Sep 20255 months ago
Contract Period
16 Oct 2025 - 31 Dec 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS EMPLOYERS
Contact Name
Not specified
Contact Email
procurement@wmemployers.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B18 6ND
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Soho & Jewellery Quarter
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

PUBLIC SECTOR MEDIA

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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