Award

University of Kent - Marketing

THE UNIVERSITY OF KENT

This public procurement record has 2 releases in its history.

Award

09 Oct 2025 at 14:01

UK6 - Contract Award Notice
Award

09 Oct 2025 at 13:49

UK5 - Transparency Notice
Summary of the contracting process

The University of Kent awarded a contract for a marketing campaign to JCDECAUX UK Limited, focusing on outdoor advertising in Kent and South-East London. This initiative aims to enhance brand visibility and boost applications for the September 2026 entry. The procurement process, classified under advertising and marketing services, reached the award stage with the contract valued at £35,000. The procurement method was 'direct,' conducted below the threshold without competition. The contract period spans from 9th October 2025 to 31st January 2026, reflecting the complete status of the tender designed to target key areas such as rail stations, malls, and billboards. The University of Kent, located in Canterbury, serves as the buyer, while JCDECAUX operates as the supplier, marking a significant collaboration under the legal framework provided by UKPGA 2023/54.

This advertising contract offers lucrative opportunities for businesses specialising in outdoor advertising to engage with a prominent educational institution in the UK. Companies experienced in delivering high-impact marketing strategies, particularly those adept at navigating various advertisement platforms, would be well-suited to leverage this opportunity. As the contract is under the direct procurement method without competition, businesses that have established relationships with public authorities and have a proven track record of meeting targeted marketing initiatives would find potential growth in similar collaborations.

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Notice Information

Notice Title

University of Kent - Marketing

Notice Description

Contract to continue working with JCDecauxUK Limited to deliver a marketing campaign targeting Outdoor advertising. Focus is on the Kent and South-East London area in key areas (Rail Stations, Malls, Billboards) for Brand elevation with the aim to generate more applications for September 2026 entry. PS35,000

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05abc5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/063798-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£35,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Sep 20255 months ago
Contract Period
8 Oct 2025 - 31 Jan 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF KENT
Contact Name
Not specified
Contact Email
procurement@kent.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CANTERBURY
Postcode
CT2 7NZ
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
Not specified
Local Authority
Canterbury
Electoral Ward
Blean Forest
Westminster Constituency
Canterbury

Supplier Information

Number of Suppliers
1
Supplier Name

JCDECAUX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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