Award

HQ Development Marketing Services

THE CROWN ESTATE

This public procurement record has 3 releases in its history.

Award

29 Jan 2026 at 11:48

Award

17 Oct 2025 at 13:32

Award

10 Oct 2025 at 15:55

Summary of the contracting process

The procurement process for "HQ Development Marketing Services" was conducted by The Crown Estate, a central government authority located in London, United Kingdom. The procedure involved a direct award procurement method, necessitated by the cancellation of an earlier competitive tender process due to specific issues. This ensured essential services could continue until re-tendering in 2026. This contract was assigned directly to J2 LIMITED, a supplier based in Duffield, UK, specialising in advertising and marketing services. The procurement stage is complete, with the contract signed on 11th November 2025, covering a 12-month term ending on 10th November 2026, with an option for renewal if required.

This procurement presents substantial opportunities for businesses operating in the marketing services sector, particularly those capable of providing comprehensive marketing consultancy and advertising solutions. Given its total estimated contract value of £198,000 (gross), the award is well-suited for small and medium enterprises (SMEs) looking to expand their footprint within central government engagements. Companies that can offer innovative strategies and proven expertise in marketing management stand to benefit from participating in similar tenders, especially as the services will be re-tendered in 2026, opening avenues for further competition and growth.

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Notice Title

HQ Development Marketing Services

Notice Description

HQ Development Marketing Services to be supplied over a 12 month period

Procurement Information

A full competitive tender process was completed in Q1 2025, however, due to identified issues, the procurement was formally cancelled. Therefore, this waiver is required to ensure we have contracts in place to carry out essential pipeline requirements whilst we re-tender these services in 2026.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ad35
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007972-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£165,000 £100K-£500K
Contracts Value
£165,000 £100K-£500K

Notice Dates

Publication Date
29 Jan 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Oct 20254 months ago
Contract Period
11 Nov 2025 - 10 Nov 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE CROWN ESTATE
Contact Name
Not specified
Contact Email
tenders@thecrownestate.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

J2

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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