Award

West Midlands Destination Development Partnership Research & Evaluation

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

04 Feb 2026 at 16:50

Tender

21 Oct 2025 at 13:52

Summary of the contracting process

The procurement process, initiated by the West Midlands Growth Company Limited, focuses on the "West Midlands Destination Development Partnership Research & Evaluation." Operating within the sector of research consultancy services, this opportunity is located in Birmingham, West Midlands. Key elements include an open competition procurement method, and the process is divided into two key lots: "Evaluation of West Midlands DDP Work-Streams" and "Destination Perceptions & Sentiment." The tender was originally published for submission by 14th November 2025. The procurement has reached the contract award stage as of 4th February 2026, with GC Insight Limited and STRATEGIC RESEARCH & INSIGHT LIMITED awarded separate contracts for their respective lots.

This tender offers significant opportunities for businesses specialising in research and evaluation, particularly those within the SME sector given the procurement's suitability for smaller enterprises. Companies with expertise in data collection, impact analysis, and tourism-related research will find this tender an ideal platform to leverage their capabilities in contributing to regional development. Participation in such contracts not only yields financial benefits but also enhances a firm's portfolio by associating with high-profile regional initiatives like the West Midlands Destination Development Partnership. This can potentially lead to further opportunities across England in alignment with VisitEngland's strategic initiatives for the visitor economy sector.

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Notice Title

West Midlands Destination Development Partnership Research & Evaluation

Notice Description

As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector. Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned. Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally. This requirement is divided into two lots - Lot 1 'Evaluation of West Midlands DDP Work-Streams', and Lot 2 'Destination Perceptions & Sentiment'. Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework. Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.

Lot Information

Lot 1 - Evaluation of West Midlands DDP Work-Streams

Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.

Lot 2 - Destination Perceptions & Sentiment

Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d0d3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010188-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73200000 - Research and development consultancy services

73210000 - Research consultancy services

79311400 - Economic research services

Notice Value(s)

Tender Value
£45,000 Under £100K
Lots Value
£45,000 Under £100K
Awards Value
Not specified
Contracts Value
£42,448 Under £100K

Notice Dates

Publication Date
4 Feb 20262 weeks ago
Submission Deadline
14 Nov 2025Expired
Future Notice Date
Not specified
Award Date
5 Jan 20261 months ago
Contract Period
5 Jan 2026 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Active, Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Not specified
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
2
Supplier Names

GC INSIGHT

STRATEGIC RESEARCH & INSIGHT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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