Award

HQ Development Marketing Services

THE CROWN ESTATE

This public procurement record has 2 releases in its history.

Award

28 Oct 2025 at 14:26

Award

24 Oct 2025 at 08:50

Summary of the contracting process

The procurement process led by The Crown Estate, a central government public authority in the United Kingdom, has been focused on the provision of HQ Development Marketing Services. The procurement, utilising a direct award method, involves advertising and marketing services classified under CPV codes 79340000 and 79413000. Located in London, this process has transitioned through its award stage, with recent documentation published on 28th October 2025, and a contract period set to commence from 7th November 2025 until 6th November 2026. There is potential for renewal should competitive procurement processes not be realised within the anticipated timeframe. Key milestone dates include the end of a standstill period on 6th November 2025 and scheduled contract signature by 7th November 2025.

This tender presents significant opportunities for businesses specialising in marketing and consultancy services, particularly small and medium-sized enterprises (SMEs) like STEPLADDER COMMUNICATIONS LTD, the awarded supplier. The process emphasised the need for agile firms capable of providing high-quality marketing services to government bodies. The extension options for the contract suggest further opportunities for sustained business relationships and project continuity. Companies with a robust track record in managing similar scale contracts and a strong understanding of government procurement norms stand to benefit substantially from participating in similar future tenders.

How relevant is this notice?

Notice Information

Notice Title

HQ Development Marketing Services

Notice Description

To provide development Marketing Services over 12 months

Procurement Information

The marketing team and procurement completed a full competitive tender process in Q1 2025, however, the procurement was formally cancelled. A further competitive tender shall be run and completed in 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d304
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069012-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Oct 20251 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Oct 20251 months ago
Contract Period
7 Nov 2025 - 6 Nov 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE CROWN ESTATE
Contact Name
Not specified
Contact Email
tenders@thecrownestate.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

STEPLADDER COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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