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T1170 Advertising and Marketing

UNIVERSITY OF ESSEX

This public procurement record has 5 releases in its history.

Award

02 Jun 2026 at 10:47

UK7 - Contract Details Notice
Award

27 Mar 2026 at 12:09

UK6 - Contract Award Notice
TenderUpdate

08 Dec 2025 at 10:41

UK4 - Tender Notice
TenderUpdate

18 Nov 2025 at 11:18

UK4 - Tender Notice
Tender

07 Nov 2025 at 11:14

UK4 - Tender Notice
Summary of the contracting process

The University of Essex, located in Colchester, has concluded its procurement process for contract T1170, titled "Advertising and Marketing". This procurement was aimed at recruiting agencies capable of running advertising campaigns to enhance student recruitment both in the UK and international markets. The process was meticulously conducted through an open, competitive flexible procedure, reaching its completion with the awarding of the contract. The procurement fell under the "services" category, and the awarded contract spans from 1st October 2026 to 30th September 2029, with a possible extension. The initial tender was announced in November 2025, with the completion of the award by June 2026.

This contract opens up significant business growth opportunities, specifically for agencies within the advertising and marketing sector. The successful tenderer, Hybrid News Limited, is an SME that has demonstrated the capability to meet the university's objectives for student recruitment through innovative marketing strategies. Agencies with expertise in student recruitment campaigns, particularly those with the ability to align activities with brand identity and annual guidelines, would find competitive advantage in such tenders. This contract not only promises substantial financial engagement with a value of £8,333,333.33 but also the chance to forge lasting partnerships with a prestigious public authority.

How relevant is this notice?

Notice Information

Notice Title

T1170 Advertising and Marketing

Notice Description

The University of Essex runs numerous advertising campaigns each year to attract students to study with us. These are run through the Marketing and Student Recruitment office who are responsible for the University's student recruitment marketing. Focus of this marketing is across UK and international priority markets, for attracting undergraduate and postgraduate taught students. The appointed agency will work closely with the marketing team at the University of Essex to deliver activity which contributes to our recruitment growth objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual recruitment campaign guidelines.

Lot Information

Lot 1

Renewal: 3 year initial contract with 2 optional 24 month extensions available

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05dc88
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/051768-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£8,333,333 £1M-£10M
Lots Value
£8,333,333 £1M-£10M
Awards Value
£8,333,333 £1M-£10M
Contracts Value
£8,333,333 £1M-£10M

Notice Dates

Publication Date
2 Jun 20262 months ago
Submission Deadline
10 Dec 2025Expired
Future Notice Date
Not specified
Award Date
27 Mar 20265 months ago
Contract Period
1 Oct 2026 - 30 Sep 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF ESSEX
Additional Buyers

University of Essex

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COLCHESTER
Postcode
CO4 3SQ
Postcode Area
Colchester
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH34 Essex Haven Gateway
Delivery Location
TLH3 Essex
Local Authority
Colchester
Electoral Ward
Wivenhoe
Westminster Constituency
Harwich and North Essex

Supplier Information

Number of Suppliers
2
Supplier Names

HYBRID NEWS LIMITED

Hybrid News Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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