Award

Integrated Lifestyle Service - Direct Award C

LINCOLNSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

07 Nov 2025 at 14:42

Summary of the contracting process

Lincolnshire County Council has completed the procurement process for the "Integrated Lifestyle Service - Direct Award C" under the category of health and social work services. This service, known as ‘One You Lincolnshire’, focuses on preventing ill-health and reducing health inequalities by addressing several risk factors such as smoking and physical inactivity. Thrive Tribe Ltd, based in London, has been awarded the contract through Direct Award C, a decision made by the Council Executive in conjunction with the Executive Director of Adult Care & Community Wellbeing. The contract, valued at approximately £3,172,100, was signed on 17th September 2025, with services set in the region UKF3.

This procurement provides significant opportunities for businesses specialising in health and social work services, especially those that focus on service innovation and improving public health outcomes. Companies with a strong track record in delivering high-quality health services that meet rigorous performance standards may find similar opportunities to collaborate with public bodies. Thrive Tribe Ltd’s selection underscores the competitive advantage for businesses that demonstrate capacity for integration, value delivery, and service sustainability, enabling them to contribute to societal health improvements and tackle health inequalities effectively.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Integrated Lifestyle Service - Direct Award C

Notice Description

Lincolnshire's Integrated Lifestyle Service (ILS), known as 'One You Lincolnshire', is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.

Lot Information

Lot 1

The Council intends to award this contract to the incumbent via the Direct Award C route under PSR Contract Title: Integrated Lifestyle Service Contract Reference: DN790337 Name of Incumbent: Thrive Tribe Ltd Address of Incumbents registered office:167-169 Great Portland Street, London, W1W 5PF Description of relevant health care services and CPV code: Health and Social work Services 85000000-9 Approx. lifetime value of contract: PS3,172,100.00 Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health. Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 ("PSR"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:- * Quality and innovation * Value * Integration, collaboration and service sustainability * Improving access, reducing health inequalities and facilitating choice * Social value The provider assessment demonstrates substantial evidence of the incumbent's proven ability to deliver a successful, outcomes-based service to the public. The Council has full confidence in the provider's past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage. Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified. How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05dcec
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072091-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services


CPV Codes

85000000 - Health and social work services

Notice Value(s)

Tender Value
Not specified
Lots Value
£3,172,100 £1M-£10M
Awards Value
Not specified
Contracts Value
£3,172,100 £1M-£10M

Notice Dates

Publication Date
7 Nov 20253 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Sep 20255 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LINCOLNSHIRE COUNTY COUNCIL
Contact Name
Miss Katie Turner
Contact Email
katie.turner@lincolnshire.gov.uk
Contact Phone
+44 1522555431

Buyer Location

Locality
LINCOLN
Postcode
LN1 1YL
Post Town
Lincoln
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF3 Lincolnshire
Small Region (ITL 3)
TLF30 Lincolnshire CC
Delivery Location
TLF3 Lincolnshire

Local Authority
Lincoln
Electoral Ward
Carholme
Westminster Constituency
Lincoln

Supplier Information

Number of Suppliers
1
Supplier Name

THRIVE TRIBE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05dcec-2025-11-07T14:42:11Z",
    "date": "2025-11-07T14:42:11Z",
    "ocid": "ocds-h6vhtk-05dcec",
    "initiationType": "tender",
    "tender": {
        "id": "DN790337",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Integrated Lifestyle Service - Direct Award C",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "85000000",
            "description": "Health and social work services"
        },
        "mainProcurementCategory": "services",
        "description": "Lincolnshire's Integrated Lifestyle Service (ILS), known as 'One You Lincolnshire', is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.",
        "lots": [
            {
                "id": "1",
                "description": "The Council intends to award this contract to the incumbent via the Direct Award C route under PSR Contract Title: Integrated Lifestyle Service Contract Reference: DN790337 Name of Incumbent: Thrive Tribe Ltd Address of Incumbents registered office:167-169 Great Portland Street, London, W1W 5PF Description of relevant health care services and CPV code: Health and Social work Services 85000000-9 Approx. lifetime value of contract: PS3,172,100.00 Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health. Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 (\"PSR\"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:- * Quality and innovation * Value * Integration, collaboration and service sustainability * Improving access, reducing health inequalities and facilitating choice * Social value The provider assessment demonstrates substantial evidence of the incumbent's proven ability to deliver a successful, outcomes-based service to the public. The Council has full confidence in the provider's past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage. Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified. How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.",
                "value": {
                    "amount": 3172100,
                    "currency": "GBP"
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKF3"
                    }
                ],
                "relatedLot": "1"
            }
        ]
    },
    "awards": [
        {
            "id": "072091-2025-CO1488 Integrated Lifestyle Service (ILS)-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-100162",
                    "name": "Thrive Tribe Ltd"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-39",
            "name": "Lincolnshire County Council",
            "identifier": {
                "legalName": "Lincolnshire County Council"
            },
            "address": {
                "streetAddress": "County Offices, Newland",
                "locality": "Lincoln",
                "region": "UKF3",
                "postalCode": "LN1 1YL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Miss Katie Turner",
                "telephone": "+44 1522555431",
                "email": "katie.turner@lincolnshire.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.lincolnshire.gov.uk",
                "buyerProfile": "https://www.lincolnshire.gov.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "07",
                        "description": "Health"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-100162",
            "name": "Thrive Tribe Ltd",
            "identifier": {
                "legalName": "Thrive Tribe Ltd"
            },
            "address": {
                "locality": "London",
                "region": "UKI",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-39",
        "name": "Lincolnshire County Council"
    },
    "contracts": [
        {
            "id": "072091-2025-CO1488 Integrated Lifestyle Service (ILS)-1",
            "awardID": "072091-2025-CO1488 Integrated Lifestyle Service (ILS)-1",
            "status": "active",
            "value": {
                "amount": 3172100,
                "currency": "GBP"
            },
            "dateSigned": "2025-09-17T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 0
            }
        ]
    },
    "language": "en"
}