Award

Agatha Christie Creative - Marketing Campaign

BRITISH LIBRARY BOARD

This public procurement record has 1 release in its history.

Award

02 Dec 2025 at 13:53

Summary of the contracting process

The British Library Board has completed the procurement process for the Agatha Christie Creative - Marketing Campaign, aimed at developing a unique marketing creative and campaign identity for the upcoming Agatha Christie Exhibition. The process, initiated through a limited procurement method, was classified under advertising and marketing services and managed under the UKPGA 2023/54 legal framework. The contract was awarded to Alphabetical Ltd, a small and medium-sized enterprise, on 2nd December 2025, with the active period starting on 3rd December 2025 and ending on 31st March 2026. This campaign seeks to attract the target audience to the exhibition, with delivery expected across multiple regions in the United Kingdom including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK.

This tender presents growth opportunities for businesses specializing in creative marketing and advertising services, particularly those able to conceptualize and execute marketing campaigns that resonate with diverse audiences. SMEs like Alphabetical Ltd can gain significant exposure and credibility by collaborating with prestigious institutions such as the British Library. Companies adept in understanding cultural themes and audience engagement are ideally suited for such projects, and success in this contract could forge enduring partnerships and lead to further opportunities within both public and private sector tenders. This highlights the potential for businesses to leverage their innovative capabilities and expand their portfolio in the advertising sector.

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Notice Title

Agatha Christie Creative - Marketing Campaign

Notice Description

Development of a standout marketing creative and campaign identity, for the British Library's forthcoming Agatha Christie Exhibition, that attracts our target audience.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ecf9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078937-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£14,000 Under £100K

Notice Dates

Publication Date
2 Dec 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
2 Dec 20254 months ago
Contract Period
3 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRITISH LIBRARY BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW1 2DB
Post Town
North West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified

Local Authority
Camden
Electoral Ward
St Pancras & Somers Town
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

ALPHABETICAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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