Award

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 1 release in its history.

Award

08 Dec 2025 at 16:47

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, UK, has awarded a contract under the title "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts" in the services category. The contract was signed on 8th December 2025, with the procurement process reaching the award stage. This procurement was conducted through a limited method as a call-off contract under framework RM6124, specifically for the provision of Multimedia Message Service (MMS) services within the UK. The awarded contract, valued at £118,000, is active and the supplier is Precise Media Monitoring Ltd. The framework includes options for extension on a 1+1 basis.

This tender offers substantial opportunities for growth, particularly for businesses specialising in media monitoring and related services, such as press release distribution and media analytics. Companies equipped to provide comprehensive press enquiry logging, 24/7 media monitoring, and detailed reporting would find this contract aligns with their expertise. The tender process prioritises quality (90% weight) over price (10%), attracting businesses focused on delivering high-quality media services. This opportunity is particularly suited to SMEs, as evidenced by the supplier's classification and the competitive tendering environment with bids ranging between £50,000 and £60,000 for valid tender submissions.

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Notice Title

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Mini competition held against framework RM6124

Lot Information

Lot 1

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Media Monitoring Requirements Access to an easy-to-use platform for approximately 25 users 24/7 (all) Media Monitoring AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary. Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food). Understanding of our key trade media titles is of high importance. Consistent and proactive human support to get the most out of the software. Monthly report on all AHDB coverage which can be broken down by sector. Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business). Ad-hoc specialist reporting - campaigns, topics and themes, issues management. Full account management. Human led and proactive reporting and insight to allow AHDB to understand more about: its impact, share of voice sentiment key messages which resonate our levy payer/stakeholder audience and wider consumer media Understanding of industry spokespeople and how AHDB could invest in them and their role. Press release distribution Access to maintained media database Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning Press enquiry logging and tracking Monthly reporting and analysis of impact of enquiries, key messages and themes.

Options: Extension options 1+1

Procurement Information

Call off against RM6124 F02: Contract notice Notice identifier: 2021/S 000-018833 Procurement identifier (OCID): ocds-h6vhtk-02d0ff Published 4 August 2021, 10:45pm

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f12e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080797-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

64 - Postal and telecommunications services


CPV Codes

64212300 - Multimedia Message Service (MMS) services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£118,000 £100K-£500K

Notice Dates

Publication Date
8 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Dec 20252 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

PRECISE MEDIA MONITORING

Open Contracting Data Standard (OCDS)

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