Award

CBBC Launchpad 2 - Second resouce in China pork market

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 3 releases in its history.

Award

09 Dec 2025 at 08:57

Award

09 Dec 2025 at 08:47

Award

09 Dec 2025 at 08:38

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), a central government public authority based in Coventry, has completed a procurement titled "CBBC Launchpad 2 - Second Resource in China Pork Market". This contracting process involves the direct procurement method, characterised as below threshold and executed without competition. It aims at enhancing the market reach for UK pork and pig meat products in China by leveraging a membership with the China Britain Business Council (CBBC). This tender, classified within the services category and particularly focusing on marketing services, was awarded to the China Britain Business Council. The contract is active from 10th December 2025 to 30th November 2027, with key locations identified as China, and a total contract value of £132,000.

This tender offers significant opportunities for businesses involved in the agricultural and pork industry, particularly those specialising in international market expansion and marketing services. SMEs with expertise in marketing and strategic policy enhancements tailored to meet international market demands would find this contract ideal. By facilitating continued engagement in the Chinese market, the contract supports businesses in establishing and expanding their footprint overseas, potentially leading to broader market access and increased business growth. Companies capable of navigating cross-border market dynamics, improving policy relationships, and enhancing market access requirements will be well-positioned to capitalise on this opportunity.

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Notice Title

CBBC Launchpad 2 - Second resouce in China pork market

Notice Description

To ensure continuity in on the ground support for the UK sector on the Chinese market and approval for additional on the second launchpad being procured through our membership of CBBC, This launchpad provides the required platform for an additional resource to support the work of AHDB on behalf of the sector on the ground in China. The second resource will compliment the first launchpad and have more of focus and insight into policy, relationships and market access requirements to both maintain and broaden the scope of the market for UK pork and pig meat products.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f156
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080881-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£132,000 £100K-£500K
Contracts Value
£132,000 £100K-£500K

Notice Dates

Publication Date
9 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Dec 20252 months ago
Contract Period
10 Dec 2025 - 30 Nov 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

CHINA BRITAIN BUSINESS COUNCIL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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