Global Brand Review: External and Internal Content Services RFP

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    "date": "2026-01-27T13:44:52Z",
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    "initiationType": "tender",
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    "parties": [
        {
            "id": "GB-COH-04508773",
            "name": "NATIONAL GRID UK LIMITED",
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            "address": {
                "streetAddress": "1-3 Strand",
                "locality": "London",
                "postalCode": "WC2N 5EH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "name": "Jessica Shepherd",
                "email": "jessica.shepherd@nationalgrid.com"
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        "name": "NATIONAL GRID UK LIMITED"
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    "tender": {
        "id": "WS5520552571",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Global Brand Review: External and Internal Content Services RFP",
        "description": "Our organisation is entering a period of accelerated growth and increased investment in major strategic infrastructure initiatives to support a smarter, cleaner energy future. To enable this transformation, we are undertaking a brand refresh to improve alignment and engagement across our stakeholder groups. We are initiating a global brand refresh to modernise how we communicate our purpose, impact, and long-term ambition. Through this RFP, we are seeking a strategic content and creative partner with multinational capability to support the development of refreshed web content, brand storytelling, video and motion assets, and supporting materials for both internal and external audiences. The programme will follow an accelerated timeline, beginning with onboarding in the upcoming months and culminating in delivery within the same calendar year. The selected agency should demonstrate strong digital capability, creative excellence, and a proven ability to collaborate with brand, content, and wider organisational stakeholders. This RFP outlines the anticipated scope, delivery phases, governance expectations, and commercial framework. We aim to appoint a partner who can elevate our brand narrative, ensure consistency across channels, and help bring our renewed global brand to life with clarity, cohesion, and impact.",
        "status": "active",
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                        "id": "79342000",
                        "description": "Marketing services"
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                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
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                    {
                        "region": "US",
                        "country": "US",
                        "countryName": "United States"
                    },
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
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                    {
                        "region": "US",
                        "country": "US",
                        "countryName": "United States"
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        "value": {
            "amountGross": 2664000,
            "amount": 2220000,
            "currency": "GBP"
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        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "isAccelerated": true,
            "acceleratedRationale": "Qualifying planned procurement notice",
            "features": "This procurement will be conducted under the Competitive Flexible Procedure, allowing for a structured process that may include negotiation and refinement to ensure best overall value. The process will consist of two phases: Phase 1 - Supplier Selection: Interested suppliers will complete a Supplier Selection Questionnaire via our e-tendering platform. This stage assesses capability through mandatory criteria and weighted scoring to determine the shortlist for Phase 2. Phase 2 - Technical Presentation & Request for Proposal (RFP): Shortlisted suppliers will be invited to submit a detailed proposal and deliver a technical presentation. Pricing must be submitted in GBP. This stage will be managed through our e-tendering system and virtual meeting tools. A negotiation and/or Best and Final Offer (BAFO) stage may be used to ensure value for money. Suppliers must confirm their ability to contract on our standard Terms and Conditions as issued with the tender documents. We intend to appoint one primary supplier but may award to up to two suppliers if this delivers best value and service capability. Contract award remains subject to successful negotiations and contract execution. This Competitive Flexible Procedure under PA23 allows National Grid to design a process that includes negotiation and refinement of proposals to achieve best value. Suppliers should note that: * Award criteria may be refined during the process, and any changes will be communicated transparently. * Multiple tendering rounds may occur, including opportunities for suppliers to revise proposals. * Negotiation may take place after initial submissions to clarify and improve offers. * The process will remain compliant with PA23 principles of fairness, transparency, and equal treatment."
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        "mainProcurementCategory": "services",
        "specialRegime": [
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        "expressionOfInterestDeadline": "2026-01-28T12:00:00Z",
        "awardPeriod": {
            "endDate": "2026-04-01T23:59:59+01:00"
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                    "startDate": "2026-04-15T00:00:00+01:00",
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                            "type": "quality",
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        "documents": [
            {
                "id": "A-9353",
                "documentType": "biddingDocuments",
                "description": "Expression of Interest-Global Brand Review External and Internal Content Services RFP Outlining key information for the upcoming tender which will be reduced to 10 days as part of this process.",
                "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-9353",
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            {
                "id": "A-9354",
                "documentType": "biddingDocuments",
                "description": "Expression of Interest-Required Information Document Please use this document to confirm you expression of interest and participation. Once this has been completed and returned to jessica.shepherd@nationalgrid.com, you will receive further details on how to register to our e-tendering platform 'Ariba' in readiness for the upcoming tender.",
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                "documentType": "biddingDocuments",
                "description": "UK NDA-Global Brand Review External and Internal Content Services RFP This document will need to be reviewed and signed before returning to jessica.shepherd@nationalgrid.com. No tender documents will be shared until this has been completed in full and returned. A final executed copy will be shared with each participating member individually.",
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                "id": "A-9356",
                "documentType": "biddingDocuments",
                "description": "US NDA-Global Brand Review External and Internal Content Services RFP This document will need to be reviewed and signed before returning to jessica.shepherd@nationalgrid.com. No tender documents will be shared until this has been completed in full and returned. A final executed copy will be shared with each participating member individually.",
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            {
                "id": "future",
                "documentType": "biddingDocuments",
                "accessDetails": "The Tender Pack will be provided on our e-tendering platform (Ariba), and as set out within the PPN and EOI instructions. Suppliers must submit a completed EOI to request participation, and a signed NDA must be returned before access to the tender documents is granted. Once registered and the NDAs have been returned, you will be invited to the RFP and granted access to the necessary documents to submit your proposal."
            },
            {
                "id": "007107-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/007107-2026",
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        "communication": {
            "futureNoticeDate": "2026-01-27T23:59:59Z"
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        "submissionMethodDetails": "All submissions will be managed through the e-tendering portal Ariba where a National Grid supplier account and pre-registration questionnaire is mandatory. To register to this portal and to obtain access to the tender. An EOI and NDA must be completed, signed and returned to: jessica.shepherd@nationalgrid.com Support can be found using: https://support.ariba.com/item/view/204264.",
        "tenderPeriod": {
            "endDate": "2026-02-06T14:00:00Z"
        },
        "enquiryPeriod": {
            "endDate": "2026-01-30T16:00:00Z"
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    "language": "en"
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