Planning

VisitWindsor Membership Revenue Share Contract

ROYAL BOROUGH OF WINDSOR & MAIDENHEAD

This public procurement record has 1 release in its history.

Planning

08 Jan 2026 at 14:23

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The Royal Borough of Windsor & Maidenhead (RBWM) is in the planning stage of a tender for the "VisitWindsor Membership Revenue Share Contract". This procurement process aims to engage a tourism sales and marketing specialist who will support membership growth and retention for their VisitWindsor initiative. The process is structured as a service concession and is set in the UKJ region of the United Kingdom. Interested parties are encouraged to express their interest by 22 January 2026. The contract is planned to commence on 1 August 2026 and potentially extend until 31 August 2036, depending on satisfactory performance and renewal terms.

This tender offers substantial opportunities for businesses specialised in tourism, advertising, marketing, and membership services. It is particularly suitable for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). The selected organisation will benefit from a share in revenue and play a pivotal role in enhancing VisitWindsor's member engagement and sales strategies. Businesses with expertise in creating CRM systems, membership sales, and tourism marketing are best positioned to leverage this venture to expand their market presence and build lasting relationships with the local tourism businesses in Windsor and Maidenhead. The contract's longevity provides stability and the chance to make a significant impact in a prominent UK tourist destination.

How relevant is this notice?

Notice Information

Notice Title

VisitWindsor Membership Revenue Share Contract

Notice Description

RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to: - Create a new CRM system to manage and monitor sales and conversations. - Provide a dedicated Account Manager as an extension of the VisitWindsor team. - Work with VisitWindsor membership pack with clear ROI on packages. - Research database of businesses and outreach to gain decision maker. - Contact tourism-facing businesses not currently members. - Convert memberships from calls/engagement. - Create confirmation agreements. - Create member product listings on VisitWindsor destination management system. - Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis. - Work with members to ensure they are maximising their referrals and ROI. - Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR. - Continual communication on Windsor and Maidenhead news and opportunities. - Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear. - Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year. For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.

Planning Information

RBWM is keen understand market interest and capacity. If you think your organisation could provide these services, please e-mail: Joey.Stanford@RBWM.gov.uk. Please e-mail the same if you have any questions. Responses must be provided by 4pm on 22/01/2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0601f6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001502-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

75125000 - Administrative services related to tourism affairs

79340000 - Advertising and marketing services

98100000 - Membership organisation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jan 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
22 Jan 20262 days to go
Award Date
Not specified
Contract Period
31 Jul 2026 - 31 Aug 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOROUGH OF WINDSOR & MAIDENHEAD
Contact Name
Not specified
Contact Email
procurement@rbwm.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
MAIDENHEAD
Postcode
SL6 1RF
Post Town
Slough
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ15 Berkshire East
Delivery Location
TLJ South East (England)
Local Authority
Windsor and Maidenhead
Electoral Ward
St Mary's
Westminster Constituency
Maidenhead

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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