Notice Information
Notice Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Notice Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Procurement Information
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0609a0
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/005180-2026
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Direct
- Procurement Method Details
- Direct award
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342100 - Direct marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £78,703 Under £100K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 21 Jan 20261 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 20 Jan 20261 months ago
- Contract Period
- 31 Mar 2026 - 31 Mar 2027 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Contact Name
- Sarah Waters
- Contact Email
- procurement@ahdb.org.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- COVENTRY
- Postcode
- CV3 4PE
- Post Town
- Coventry
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG1 Herefordshire, Worcestershire and Warwickshire
- Small Region (ITL 3)
- TLG13 Warwickshire CC
- Delivery Location
- Not specified
-
- Local Authority
- Warwick
- Electoral Ward
- Cubbington & Leek Wootton
- Westminster Constituency
- Kenilworth and Southam
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/005180-2026
21st January 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/004680-2026
20th January 2026 - Transparency notice on Find a Tender
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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