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Whole Industry Econometrics Model

Rail Delivery Group

This public procurement record has 3 releases in its history.

Award

06 Aug 2026 at 12:51

UK6 - Contract Award Notice
Tender

20 Mar 2026 at 16:35

UK4 - Tender Notice
Planning

23 Jan 2026 at 13:33

UK3 - Planned Procurement Notice
Summary of the contracting process

Rail Delivery Group procured specialist economic modelling services: an independent, robust, industry-wide econometric model to evaluate, optimise and understand the effect of revenue-generating marketing investment. The model covers 14 train operating companies, including directly operated and non-directly operated operators, together with national activity delivered by Rail Delivery Group. The requirement is classified as railway transport support services. It is a single service requirement for the rail industry, intended to provide analysis that can inform marketing investment decisions, optimisation and financial performance evaluation across participating operators. Individual train operating companies can request additional optimisation runs and refreshed financial performance evaluations when needed, using the awarded supplier’s rate card. The buyer is Rail Delivery Group, based in London, with the work applying across its national rail industry activity and participating operators.

This procurement has been completed and awarded following an open competitive flexible procedure. Twelve bids were received, with two reaching the final stage. Adclaro was awarded the contract on 3 August 2026 at £7,347,993 excluding VAT (£8,817,591.60 including VAT). The contract runs from 2 September 2026 to 1 September 2030, with renewal available for up to two years in one-year increments, extending the maximum period to 2 September 2032. The tender submission deadline was 25 May 2026 at noon and enquiries closed on 8 May 2026 at 5pm. Evaluation weighted strategy at 25%, technical expertise at 25%, reporting outputs at 10%, account management at 15% and commercial value at 25%. The procedure included participation conditions, written tender responses, a demonstration and a best and final offer.

This award demonstrates demand for sophisticated econometric modelling and commercial analytics within the rail sector. A credible competitor for a future requirement would need to design and operate an independent industry-wide model, connect marketing investment to revenue and financial performance, and produce analysis that supports optimisation decisions across multiple train operators and national activity. The evaluation emphasis shows that buyers will look closely at the proposed strategy, technical expertise, reporting outputs and account management, alongside commercial value. Suppliers should therefore be able to combine robust quantitative methods with clear reporting, practical recommendations and disciplined stakeholder management. Capacity to support a multi-operator environment is important, as is the ability to provide repeat optimisation runs and refreshed financial evaluations under a transparent rate card.

How relevant is this notice?

Notice Information

Notice Title

Whole Industry Econometrics Model

Notice Description

The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non DFTO operators, and national activity delivered by RDG.

Lot Information

Lot 1

Renewal: Term extension if required at buyer discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060d5d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074701-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

63 - Supporting and auxiliary transport services; travel agencies services

CPV Codes

63711000 - Support services for railway transport

Notice Value(s)

Tender Value
£8,000,000 £1M-£10M
Lots Value
£8,000,000 £1M-£10M
Awards Value
£7,347,993 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
6 Aug 20262 weeks ago
Submission Deadline
25 May 2026Expired
Future Notice Date
9 Feb 2026Expired
Award Date
3 Aug 20263 weeks ago
Contract Period
2 Sep 2026 - 1 Sep 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Rail Delivery Group
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC4V 3DS
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Castle Baynard
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Adclaro

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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