Strategic PR partner services requirement for AHDB

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    "date": "2026-01-28T08:56:24Z",
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        "title": "Strategic PR partner services requirement for AHDB",
        "status": "complete",
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            "scheme": "CPV",
            "id": "79416000",
            "description": "Public relations services"
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        "mainProcurementCategory": "services",
        "description": "This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms 8 submissions were received",
        "lots": [
            {
                "id": "1",
                "description": "Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.",
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        "items": [
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        "procurementMethod": "limited",
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        "procurementMethodRationale": "This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms"
    },
    "awards": [
        {
            "id": "007364-2026-1",
            "relatedLots": [
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            "title": "Strategic PR partner services requirement for AHDB",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-172801",
                    "name": "Fight or Flight"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-COH-16480621",
            "name": "Agriculture and Horticulture Development Board",
            "identifier": {
                "legalName": "Agriculture and Horticulture Development Board",
                "id": "16480621",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "region": "UKG13",
                "postalCode": "CV34PE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
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            "details": {
                "url": "https://ahdb.org.uk/",
                "classifications": [
                    {
                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
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                    {
                        "scheme": "COFOG",
                        "description": "Agriculture"
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            "address": {
                "streetAddress": "Soho 9 Noel Street",
                "locality": "London",
                "region": "UK",
                "postalCode": "W1F 8GQ",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
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            "details": {
                "scale": "sme"
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        },
        {
            "id": "GB-FTS-108423",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "procurement@ahdb.org.uk"
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    ],
    "buyer": {
        "id": "GB-COH-16480621",
        "name": "Agriculture and Horticulture Development Board"
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