Tender

In-home usage data and insight requirements for AHDB

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 1 release in its history.

Tender

04 Feb 2026 at 11:02

UK4 - Tender Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, United Kingdom, is seeking tenders for its project titled "In-home usage data and insight requirements for AHDB." This opportunity falls under the services category, specifically focusing on data analysis services, as indicated by CPV code 72316000. The procurement process is currently in the tender stage and follows an open procedure method. Interested parties should note that the enquiry period concludes on 24th February 2026, with tender submissions due by 3rd March 2026. The award period will end on 25th March 2026, and the contract is set to commence on 9th May 2026, with the potential for renewal up to 2032.

This tender represents a significant opportunity for businesses specialising in data analysis, particularly those capable of delivering insights into consumer eating habits at home. Companies with strengths in processing and analysing in-home usage data of Meat, Fish, Poultry (MFP), and Dairy products will find this contract particularly lucrative, as the AHDB seeks to track and understand consumption trends to aid market decisions. The procurement is well-suited for SMEs, as detailed in the suitability criteria. Businesses capable of providing high-quality technical deliverables at competitive prices will be well-positioned to succeed, given the weighting of 80% quality and 20% price in the award criteria.

How relevant is this notice?

Notice Information

Notice Title

In-home usage data and insight requirements for AHDB

Notice Description

This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator. How we use in-home data: The in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile Insight requirement: Track known behaviour of MFP and Dairy products in the home, looking at consumption trends and delivery of insight to understand actual behaviour and motivations behind these. Category coverage: Details below show the category items that included in AHDB's analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ Further cuts breakdown for primary Beef, Lamb and Pork: Roasting (breakout for leg/shoulder for Lamb & loin / belly for pork) , Frying/Grilling, Mince, Chops, Bacon (Chops/Joints/Rashers) Dairy Category coverage: Cheese, Milk , Butter, spreads and margarine (BSM), Yoghurt and Cream. Dairy alternatives Filters: Cheese filters on: Extra Mature, Mature, Medium, Mild, Vintage BSM filters: Butter and Margarine, then splits on Block, spreadable Category Measures: A full range of measures will be required including but not limited to: * Number of Occasions * Demographics * Geographic's * Cooking method * Time of day * Meal type * Details of foods eaten combinations * Who / Number Present * Ability to track year-on-year trends Category-meal drivers, e.g. Occasion motivators, Cooking method, Preparation time, complementary food, dish consumed in the home.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0646a5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/009854-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72316000 - Data analysis services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Feb 20265 days ago
Submission Deadline
3 Mar 20263 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 May 2026 - 8 May 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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