Award

Crimestoppers Illicit Tobacco Campaign

HM REVENUE & CUSTOMS

This public procurement record has 2 releases in its history.

Award

13 Feb 2026 at 16:05

UK6 - Contract Award Notice
Award

09 Feb 2026 at 13:47

UK5 - Transparency Notice
Summary of the contracting process

The procurement process for the "Crimestoppers Illicit Tobacco Campaign" has been spearheaded by HM Revenue & Customs based in London, UK. This contract pertains to the advertising campaign services industry, with a focus on changing public perception of illicit tobacco through a national campaign. The procurement was completed via a direct award method, without competition, under the legal basis of UK legislation 2023/54. The contract was awarded to Crimestoppers Trust, a large-scale organisation, on 13 February 2026, and is scheduled to commence on 25 February 2026, lasting until 5 May 2026, with a possible extension based on the campaign's success. The buying organisation, HMRC, aims for significant public engagement and impact during this period to evaluate the effectiveness and potential for future campaigns.

This tender offers considerable opportunities for business growth, particularly for companies specialising in digital advertising and campaign management. Businesses capable of crafting compelling messaging and producing diverse creative assets, including social media tiles and radio advertisements, would find this contract well-suited to their expertise. The campaign requires strategic engagement with multiple police forces in the UK and wide-reaching stakeholder amplification, positioning it as a lucrative opportunity for businesses with robust networks in public communications and an interest in supporting governmental initiatives. Additionally, organisations experienced in working within the public sector and handling sensitive issues such as illicit activities would benefit from engaging with this procurement. The campaign's renewal possibility further enhances its attractiveness, providing businesses with ongoing partnership prospects contingent on initial success.

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Notice Information

Notice Title

Crimestoppers Illicit Tobacco Campaign

Notice Description

Objectives: The supplier will deliver a 10-week national campaign aimed at changing public perception of illicit tobacco. It will also provide channels through which to report potential criminal activity relating to the importation, storage, supply and sale of illicit tobacco. This will provide a "test and learn" opportunity to gauge the effectiveness of the messaging. If successful, consideration will be given to running further campaigns. Deliverables: The supplier will * Develop a digital first campaign. * Craft compelling messaging with an easy read call to action. * Design creatives to present different strands of the issue. * Produce a suite of assets as part of the campaign including: - 6 static tiles - 2 social carousels - 1 radio ad (script) * Develop a campaign landing page on Crimestoppers-uk.org including core messaging and call to action for reporting with a link to the anonymised reporting form. * Create a briefing pack to assist the amplification of the campaign through Crimestoppers' network of contacts and stakeholders. * Approach the 43 police forces that the supplier works with to support the campaign * Garner support by sharing the briefing pack with 800+ stakeholder organisation, nongovernmental organisations, commercial entities and business partners. * Use existing Home Office contacts to further amplify the campaign through their network. The supplier will forward reports generated by the campaign to the customer using the mechanism covered by the existing agreement between the supplier and customer. The customer will have discretion to use the reports as it sees fit.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064b25
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/013582-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
13 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
9 Feb 20261 weeks ago
Contract Period
25 Feb 2026 - 5 May 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HM REVENUE & CUSTOMS
Contact Name
Not specified
Contact Email
hmrcsupportsapariba@hmrc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CRIMESTOPPERS TRUST

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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