Award

Crimestoppers Ilicit Tobacco Campaign

HM REVENUE & CUSTOMS

This public procurement record has 3 releases in its history.

Award

27 Feb 2026 at 13:51

UK7 - Contract Details Notice
Award

13 Feb 2026 at 16:05

UK6 - Contract Award Notice
Award

09 Feb 2026 at 13:47

UK5 - Transparency Notice
Summary of the contracting process

HM Revenue & Customs is spearheading the "Crimestoppers Illicit Tobacco Campaign", a direct award for a comprehensive 10-week national initiative aimed at reshaping public attitudes toward illicit tobacco. The campaign falls under the category of advertising campaign services with the supplier, CRIMESTOPPERS TRUST, taking charge. This procurement process, located in London and across the United Kingdom, involves direct procurement under the threshold with no competition and is currently in the award and contract stage. The campaign commenced on February 25, 2026, and is scheduled to conclude by May 5, 2026, with potential for extension depending on success metrics.

This contract presents a valuable opportunity for businesses specialising in advertising and digital media services to engage with central government authorities like HMRC. The campaign's focus on digital-first strategies and innovative messaging could offer growth avenues for organisations capable of delivering engaging content and amplifying outreach through established networks. Large-scale companies and those with value-added services in community engagement or working as part of non-governmental networks are particularly well-suited to contribute to this initiative, creating potential collaborations and fostering long-term business relationships within governmental projects.

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Notice Information

Notice Title

Crimestoppers Ilicit Tobacco Campaign

Notice Description

Overview: The supplier Crimestoppers, will be given a direct award (below threshold) to deliver a 10-week national campaign aimed at changing public perception of illicit tobacco. It will also provide channels through which to report potential criminal activity relating to the importation, storage, supply and sale of illicit tobacco. This will provide a "test and learn" opportunity to gauge the effectiveness of the messaging. If successful, consideration will be given to running further campaigns. Required deliverables: The supplier will * Develop a digital first campaign. * Craft compelling messaging with an easy read call to action. * Design creatives to present different strands of the issue. * Produce a suite of assets as part of the campaign including: 6 static tiles 2 social carousels 1 radio ad (script) * Develop a campaign landing page on Crimestoppers-uk.org including core messaging and call to action for reporting with a link to the anonymised reporting form. * Create a briefing pack to assist the amplification of the campaign through Crimestoppers' network of contacts and stakeholders. * Approach the 43 police forces that the supplier works with to support the campaign * Garner support by sharing the briefing pack with 800+ stakeholder organisation, nongovernmental organisations, commercial entities and business partners. * Use existing Home Office contacts to further amplify the campaign through their network. The supplier will forward reports generated by the campaign to the customer using the mechanism covered by the existing agreement between the supplier and customer. The customer will have discretion to use the reports as it sees fit.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064b25
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/017940-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£100,000 £100K-£500K

Notice Dates

Publication Date
27 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Feb 20261 weeks ago
Contract Period
25 Feb 2026 - 5 May 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HM REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CRIMESTOPPERS TRUST

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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