Creative & Digital Design Framework

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06536a-2026-02-13T08:29:20Z",
    "date": "2026-02-13T08:29:20Z",
    "ocid": "ocds-h6vhtk-06536a",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PCLM-3677-JYML",
            "name": "Consumer Council for Water",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PCLM-3677-JYML"
            },
            "address": {
                "streetAddress": "23 Stephenson Street",
                "locality": "Birmingham",
                "postalCode": "B2 4BH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG31"
            },
            "contactPoint": {
                "name": "Chris",
                "email": "procurement@ccwater.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PCLM-3677-JYML",
        "name": "Consumer Council for Water"
    },
    "tender": {
        "id": "25-013",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Creative & Digital Design Framework",
        "description": "This tender is for the establishment, management and operation of a multi-supplier Creative & Design Framework, structured into two distinct service lots. The Framework lots will provide CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis throughout the lifecycle of the agreement. The objectives of the framework are to: Secure access to high-quality creative, marketing, and design services. Achieve value for money through transparent and competitive arrangements. Improve consistency, quality, and effectiveness of CCW's communications. Reduce procurement timescales and administrative burden. Enable access to specialist expertise across a range of disciplines. Appointment to the framework does not guarantee any volume or value of work. Lot 1: Creative Marketing and Campaign Services This lot covers strategic and creative marketing support, including but not limited to: * Creative concept development and campaign ideation * Integrated marketing and communications planning * Consumer and stakeholder campaigns (online and offline) * Content strategy and copywriting * Digital and social media campaign support * Evaluation and performance insight related to campaigns Lot 2: Design and Layout This lot covers design-focused services, including but not limited to: * Graphic design for print and digital materials * Layout and artwork of reports, publications, and consumer materials * Brand application and adherence to CCW brand guidelines * Design for accessibility and inclusive communications * Infographics, visual assets, and templates",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79800000",
                        "description": "Printing and related services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79933000",
                        "description": "Design support services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79960000",
                        "description": "Photographic and ancillary services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79970000",
                        "description": "Publishing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKE",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKF",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKG",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKH",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKI",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79800000",
                        "description": "Printing and related services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79933000",
                        "description": "Design support services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79960000",
                        "description": "Photographic and ancillary services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79970000",
                        "description": "Publishing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKE",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKF",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKG",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKH",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKI",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "value": {
            "amountGross": 1920000,
            "amount": 160000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "A two lot framework will be created and each lot will follow the same process - 1. PSQ with two scored questions, open to all. 2. Top scorers will be invited to the main I.T.T stage. 3. Top scorers will be invited to a presentation/interview. 4. Overall highest scorers will make it onto the framework. CCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount of suppliers who progress though each stage and ultimately make in onto the framework will be announced once we know interest."
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "method": "withAndWithoutReopeningCompetition",
                "periodRationale": "The four year term gives CCW the flexibility to continue on if the framework is succeeding or we can go back to market at any of the break clauses.",
                "type": "closed",
                "description": "Operation for this agreement will be arranged by the following methods - CCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief. For larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures to ensure the most suitable supplier wins and CCW gains VFM."
            }
        },
        "submissionMethodDetails": "https://public.ukp.app.jaggaer.com/esop/guest/login.do",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2026-03-10T12:00:00Z"
        },
        "enquiryPeriod": {
            "endDate": "2026-03-02T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2026-03-23T23:59:59Z"
        },
        "lots": [
            {
                "id": "1",
                "title": "Creative Marketing and Campaign Services",
                "description": "This lot covers strategic and creative marketing support, including but not limited to: * Creative concept development and campaign ideation * Integrated marketing and communications planning * Consumer and stakeholder campaigns (online and offline) * Content strategy and copywriting * Digital and social media campaign support * Evaluation and performance insight related to campaigns",
                "status": "active",
                "value": {
                    "amountGross": 96000,
                    "amount": 80000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Understanding of Requirements",
                            "description": "Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services.",
                            "numbers": [
                                {
                                    "number": 30,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Relevant Experience and Case Studies",
                            "description": "Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot.",
                            "numbers": [
                                {
                                    "number": 70,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "technical",
                            "description": "Bidders must demonstrate: Relevant experience delivering services aligned to the lot(s) bid for. Experience working with public sector, regulated, or consumer-facing organisations. Understanding of accessibility, inclusivity, and public sector communication standards. Capacity to deliver high-quality outputs to agreed timescales. Robust project management, quality assurance, and account management arrangements. Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-05-14T00:00:00+01:00",
                    "endDate": "2027-05-13T23:59:59+01:00",
                    "maxExtentDate": "2030-05-13T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods."
                },
                "hasOptions": true,
                "options": {
                    "description": "The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated."
                }
            },
            {
                "id": "2",
                "title": "Design and Layout",
                "description": "This lot covers design-focused services, including but not limited to: * Graphic design for print and digital materials * Layout and artwork of reports, publications, and consumer materials * Brand application and adherence to CCW brand guidelines * Design for accessibility and inclusive communications * Infographics, visual assets, and templates",
                "status": "active",
                "value": {
                    "amountGross": 96000,
                    "amount": 80000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Understanding of Requirements",
                            "description": "Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services.",
                            "numbers": [
                                {
                                    "number": 30,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Relevant Experience and Case Studies",
                            "description": "Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot.",
                            "numbers": [
                                {
                                    "number": 70,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "technical",
                            "description": "Bidders must demonstrate: Relevant experience delivering services aligned to the lot(s) bid for. Experience working with public sector, regulated, or consumer-facing organisations. Understanding of accessibility, inclusivity, and public sector communication standards. Capacity to deliver high-quality outputs to agreed timescales. Robust project management, quality assurance, and account management arrangements. Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability."
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-05-14T00:00:00+01:00",
                    "endDate": "2027-05-13T23:59:59+01:00",
                    "maxExtentDate": "2030-05-13T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods."
                },
                "hasOptions": true,
                "options": {
                    "description": "The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated."
                }
            }
        ],
        "lotDetails": {
            "awardCriteriaDetails": "On the Bravo platform is two live PSQ (one for each lot) If suppliers feel they can deliver services under both lots then they will need to formal apply under each live PSQ. As stated the highest scorers on each lot will proceed to the next round and the overall highest scorers will be allocated a place on the framework. This does not guarantee work or an income, as this framework is a call-off service as and when CCW requires."
        },
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "description": "For exact detail of each lot, please log onto CCW e-sourcing portal",
                "url": "https://public.ukp.app.jaggaer.com/esop/guest/login.do"
            },
            {
                "id": "013211-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/013211-2026",
                "datePublished": "2026-02-13T08:29:20Z",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}