Award

Retail Specific Campaigns, Vinyl's and Hoardings

TRANSPORT FOR LONDON

This public procurement record has 1 release in its history.

Award

19 Feb 2026 at 12:20

Summary of the contracting process

Transport for London (TfL) has completed the procurement process for a contract titled "Retail Specific Campaigns, Vinyl's and Hoardings," falling under the marketing services industry category. This contract aims to specify and safely install external facing vinyl's and brand hoardings that convey particular messages and themes. The procurement method was limited, and conducted without a prior call for competition, leveraging the CCS RM6124 DPS under PCR2015. With the main target audience being business-to-business (B2B), and a focus on generating significant income for TfL, this concluded tender stage culminated in the award to Wildwood Creative on 16th February 2026. The contract is operational within the UKI region, notably incorporating a two-year initial term with options for extension.

Opportunities for business growth abound within this contract, as it seeks the creative input of external agencies to achieve a substantial turnover, projected at £89m. Suitable contenders for this tender are creative agencies specialising in marketing services, particularly those adept at engaging B2B audiences through innovative retail campaigns. Businesses capable of supplying or installing vinyls and hoardings, whilst also navigating property-related themes, should find this favourable. The contract structure offers scope for sustained collaboration and revenue growth, appealing particularly to large-scale suppliers like Wildwood Creative, who may already possess the requisite capabilities and engagement models. The dynamic nature of this tender encourages businesses to align with the progressive income-generating objectives set by TfL.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Retail Specific Campaigns, Vinyl's and Hoardings

Notice Description

Needs the support of external creative agencies to assist them with meeting the BU annual turnover figure of PS89m, which provides significant income into TfL and is set to grow considerably over the coming years. Whilst the needs of Places are similar to TfL, they differ mainly in the target audience, with their main target audiences being business to business (B2B). This along with a property derived backdrop, the supply bases are of a similar nature but differ slightly. Specify and safely install external facing vinyl's and brand hoardings which deliver the messages and themes identified by the Lot 2 supplier.

Lot Information

Lot 1

Places for London (Places), needs the support of external creative agencies to assist them with meeting the BU annual turnover figure of PS89m, which provides significant income into TfL and is set to grow considerably over the coming years. Whilst the needs of Places are similar to TfL, they differ mainly in the target audience, with their main target audiences being business to business (B2B). This along with a property derived backdrop, the supply bases are of a similar nature but differ slightly.

Options: This is a two year contract with the option to extend plus 1, plus 1

Procurement Information

Call off from CCS RM6124 DPS - Under PCR2015. Categories were filtered by selection available on the CCS. All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba. An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065811
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/015198-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Feb 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Feb 20261 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR LONDON
Contact Name
Mark Flegg
Contact Email
markflegg@tfl.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

WILDWOOD CREATIVE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-065811-2026-02-19T12:20:50Z",
    "date": "2026-02-19T12:20:50Z",
    "ocid": "ocds-h6vhtk-065811",
    "initiationType": "tender",
    "tender": {
        "id": "TfL96808",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Retail Specific Campaigns, Vinyl's and Hoardings",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Needs the support of external creative agencies to assist them with meeting the BU annual turnover figure of PS89m, which provides significant income into TfL and is set to grow considerably over the coming years. Whilst the needs of Places are similar to TfL, they differ mainly in the target audience, with their main target audiences being business to business (B2B). This along with a property derived backdrop, the supply bases are of a similar nature but differ slightly. Specify and safely install external facing vinyl's and brand hoardings which deliver the messages and themes identified by the Lot 2 supplier.",
        "lots": [
            {
                "id": "1",
                "description": "Places for London (Places), needs the support of external creative agencies to assist them with meeting the BU annual turnover figure of PS89m, which provides significant income into TfL and is set to grow considerably over the coming years. Whilst the needs of Places are similar to TfL, they differ mainly in the target audience, with their main target audiences being business to business (B2B). This along with a property derived backdrop, the supply bases are of a similar nature but differ slightly.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Financial",
                            "type": "cost",
                            "description": "40"
                        },
                        {
                            "name": "Technical",
                            "type": "cost",
                            "description": "60"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "This is a two year contract with the option to extend plus 1, plus 1"
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKI"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_OUTSIDE_SCOPE",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "Call off from CCS RM6124 DPS - Under PCR2015. Categories were filtered by selection available on the CCS. All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba. An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba"
    },
    "awards": [
        {
            "id": "015198-2026-CW86407-1",
            "relatedLots": [
                "1"
            ],
            "title": "Retail Specific Campaigns, Vinyl's and Hoardings",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-OC376972",
                    "name": "Wildwood Creative"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-17506",
            "name": "Transport for London",
            "identifier": {
                "legalName": "Transport for London",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "streetAddress": "5 Endeavour Square",
                "locality": "London",
                "region": "UKI41",
                "postalCode": "E201JN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Mark Flegg",
                "email": "markflegg@tfl.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.tfl.gov.uk/info-for/suppliers-and-contractors/",
                "classifications": [
                    {
                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
                    },
                    {
                        "id": "01",
                        "scheme": "COFOG",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-OC376972",
            "name": "Wildwood Creative",
            "identifier": {
                "legalName": "Wildwood Creative",
                "id": "OC376972",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "London",
                "region": "UKI",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-6187",
            "name": "Transport for London",
            "identifier": {
                "legalName": "Transport for London"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-17506",
        "name": "Transport for London"
    },
    "contracts": [
        {
            "id": "015198-2026-CW86407-1",
            "awardID": "015198-2026-CW86407-1",
            "title": "Retail Specific Campaigns, Vinyl's and Hoardings",
            "status": "active",
            "dateSigned": "2026-02-16T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "5",
                "measure": "bids",
                "relatedLot": "1",
                "value": 3
            },
            {
                "id": "3",
                "measure": "lowestValidBidValue",
                "relatedLot": "1",
                "value": 1,
                "currency": "GBP"
            },
            {
                "id": "4",
                "measure": "highestValidBidValue",
                "relatedLot": "1",
                "value": 583330,
                "currency": "GBP"
            },
            {
                "id": "1",
                "measure": "lowestValidBidValue",
                "value": 1,
                "currency": "GBP"
            },
            {
                "id": "2",
                "measure": "highestValidBidValue",
                "value": 583330,
                "currency": "GBP"
            }
        ]
    },
    "language": "en"
}