Award

Queen Elizabeth Olympic Park (QEOP) Advertising Concession

LONDON LEGACY DEVELOPMENT CORPORATION

This public procurement record has 2 releases in its history.

Award

02 Apr 2026 at 11:37

Tender

19 Feb 2026 at 19:05

Summary of the contracting process

The London Legacy Development Corporation (LLDC), a public authority within the sub-central government, is overseeing a procurement process titled "Queen Elizabeth Olympic Park (QEOP) Advertising Concession". This process pertains to the advertising services industry and is located in London, United Kingdom. The procurement reached the "Award" stage on 2nd April 2026, with a tender initially published on 19th February 2026. The tender was conducted through an open competition method, regarded as "Below threshold", and the award was confirmed for the same date. The contract for the awarded tender is set to commence on 1st May 2026, running until the 31st March 2029, with possibilities for a two-year renewal extension. The contract aims to generate substantial revenue by partnering with a media agency to sell digital advertising content within the Queen Elizabeth Olympic Park, including assets at the London Aquatics Centre.

This tender represents a significant opportunity for businesses in the advertising and media sectors, particularly those with small or medium enterprise (SME) status as evidenced by the successful bidder, Sports Revolution Limited. Given the emphasis on maximising revenue through digital platforms, companies with a strong digital advertising presence and technical expertise would find themselves well-suited to such opportunities. The criteria for award have a notable focus on generating income for the buyer, which suggests a lucrative potential for the right partner to enhance revenue streams and visibility in a prestigious locale like the Queen Elizabeth Olympic Park. Such projects not only offer financial benefits but also the prestige and networking possibilities associated with servicing a landmark area in London.

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How relevant is this notice?

Notice Title

Queen Elizabeth Olympic Park (QEOP) Advertising Concession

Notice Description

The London Legacy Development Corporation is seeking a Media Agency partner to work on our behalf, selling digital advertising content on our assets within the Queen Elizabeth Olympic Park and including assets within the London Aquatics Centre. This concession seeks to maximise the revenue achievable from our assets and achieve the best financial outcome for both parties.

Lot Information

Lot 1

Renewal: Extensions will be 2 x 1 year (i.e. 1 year + 1 year)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0658b2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030846-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
£150,000 £100K-£500K
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Apr 20263 weeks ago
Submission Deadline
15 Mar 2026Expired
Future Notice Date
Not specified
Award Date
1 Apr 20263 weeks ago
Contract Period
30 Apr 2026 - 31 Mar 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LONDON LEGACY DEVELOPMENT CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1EJ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

SPORTS REVOLUTION

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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