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Media Buying Services

Bradford College

This public procurement record has 3 releases in its history.

Award

09 Sep 2026 at 10:06

UK7 - Contract Details Notice
Award

25 Jun 2026 at 15:13

UK6 - Contract Award Notice
Tender

04 Mar 2026 at 15:24

UK4 - Tender Notice
Summary of the contracting process

Bradford College procured media planning and buying services to support its strategic marketing objectives. The requirement covered advertising and marketing services across the United Kingdom, drawing on the College’s internal operational needs, historic contract performance data and publicly available market information. It was described as an established, well-defined service requirement in a mature and competitive UK market. Bradford College is the public-sector buyer. The procurement concerned services rather than goods or construction, and related to a single requirement covering the College’s media planning and media buying activity. The work is therefore relevant to agencies and consultancies that plan, purchase and manage advertising media for education or other public-sector organisations operating across the UK.

The procurement is complete and has been awarded, with the contract signed. Bradford College used an open procedure. Twelve bids were received, with two reaching the final stage. The award was made to AJB MEDIA LIMITED on 24 June 2026 for £375,000 excluding VAT (£450,000 including VAT). The contract was signed on 15 July 2026 and runs from 15 July 2026 to 15 July 2029, with extensions permitted for two further 12-month periods, up to 15 July 2031. The tender’s evaluation weighting was 50% quality and service requirements, 30% price and 20% social value. The opportunity was above the relevant threshold, and the requirement was considered suitable for SMEs and voluntary, community or social enterprises.

This award shows sustained demand from Bradford College for a structured media planning and buying service delivered across the UK. A credible future competitor would need to demonstrate strong media strategy, planning and purchasing capability, supported by evidence of delivering comparable campaigns and managing established client requirements. The specification was informed by historic performance data and strategic marketing objectives, so suppliers should be able to translate operational and marketing priorities into effective media activity, monitor delivery and provide reliable service management. Quality and service performance carried more weight than price, while social value was also material to the evaluation. The field included SMEs, indicating that the requirement can suit focused specialist agencies as well as larger media businesses.

How relevant is this notice?

Notice Information

Notice Title

Media Buying Services

Notice Description

The College has tendered an established and well-defined media planning and buying service requirement within a mature and competitive UK market. The specification was developed based on internal operational requirements, historic contract performance data, strategic marketing objectives, and publicly available market information.

Lot Information

Lot 1

Renewal: Extensions allowed: Yes (2 x 12 months)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066258
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085216-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£225,000 £100K-£500K
Lots Value
£225,000 £100K-£500K
Awards Value
£375,000 £100K-£500K
Contracts Value
£375,000 £100K-£500K

Notice Dates

Publication Date
9 Sep 20261 weeks ago
Submission Deadline
1 Apr 2026Expired
Future Notice Date
Not specified
Award Date
24 Jun 20262 months ago
Contract Period
15 Jul 2026 - 15 Jul 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Bradford College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD7 1AY
Postcode Area
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified
Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Supplier Information

Number of Suppliers
1
Supplier Name

AJB Media

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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